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Apple Think Different - Martha Graham

Apple Think Different - Martha Graham

ID# 13117
Anonymous
1998
24" x 36"
(61cm x 91cm)
Regular price $500 USD
Regular price Sale price $500 USD
Sale Sold out
Shipping calculated at checkout.

Steve Jobs had just returned to the struggling company, Apple Computer in 1997. Jobs and Lee Clow had collaborated back in 1984 to launch the MacIntosh. Now was the time to recover the sense of Apple’s place in the world of creative users. The TBWA Chiat/Day team said that Apple should be aligned with the creativity of personalities and people making an impact on the twentieth century. The "Think Different" phrase provided an opportunity to celebrate both the creativity of these people but also the distinctiveness of Apple in the computing world, responding to IBM’s historic campaign motto, "Think". The campaign was swiftly approved by Apple, then begun with the television commercial, which first ran on Sept. 28 1997, followed by the print ads, billboards and posters. (Source -Inspiration Room)

To read more about this renowned campaign, click on this link to read a background article by Rob Siltanen who was the Creative Director for the campaign - https://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/#7bc50b3962ab.

This is an Original Poster, it is not a reproduction. The poster was printed on heavy weight paper and is in excellent condition. Some minor creasing at the edges may occur; this normally becomes  imperceptible once framed. We guarantee the authenticity of all of our posters.

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Orangina Vintage Posters

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We only deal in original vintage posters, never reproductions. This means that every poster is from the original print run, in the year listed in the description. Everything we sell comes with an individually signed certificate of authenticity, which we fully guarantee.

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