{"title":"Posters by Leonetto Cappiello","description":"","products":[{"product_id":"pate-eclair-cappiello-1315","title":"Pate Eclair - Cappiello","description":"This vintage poster advertises the Éclair brand of stove polish paste, a product in high demand during a time when almost all stoves were made out of cast iron. The winged wheel is a symbol for progress, which conveys the sense that the product is easy to use. This exciting and dynamic composition is a wonderful example of Leonetto Cappiello's talent for lending an air of excitement to simple products.Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life. To learn more about the career of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.","brand":"Leonetto Cappiello","offers":[{"title":"C1912 \/ 46.5 \/ 62.75","offer_id":47825182654710,"sku":"1315","price":3400.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Pate-Eclair-Cappiello-Poster.jpg?v=1760737406"},{"product_id":"contratto-140","title":"Contratto","description":"This famous image is by celebrated poster artist Leonetto Cappiello. This particular poster is from the first printing in 1922. We see an elegant, dreamy image that pops against the black background, offering forth an over-flowing glass of bubbling Contratto. Giuseppe Contratto founded his winery in the Piedmont region of Italy in 1867. Using the Muscat grapes that grow in the area, Contratto became known as one of the first creators of sparkling wine. They supplied the Vatican, and began to diversify into the international liqueur market in the 1920s. The hand-dug caves under the winery in the town of Canelli have been declared a World Heritage site by UNESCO, and the brand is still in production today.Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life. To learn more about the career of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappielloThis is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.","brand":"Leonetto Cappiello","offers":[{"title":"C1922 \/ 39 \/ 55","offer_id":31317214560330,"sku":"140","price":6200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Contratto-Poster.jpg?v=1771450745"},{"product_id":"angelus-menu-1970","title":"Angelus Menu","description":"This is an original stone lithograph created by the legendary poster artist Leonetto Cappiello. It is a menu that was created for the Angelus Liqueur Company with the caption \" a glass of Angelus after every meal.\"Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life. To learn more about the career of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.","brand":"Leonetto Cappiello","offers":[{"title":"C1920 \/ 8 \/ 11.25","offer_id":31317217706058,"sku":"1970","price":150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Angelus-Menu-Poster.jpg?v=1773697093"},{"product_id":"le-nil-elephant-cappiello-324","title":"Le Nil Elephant - Cappiello","description":"Leonetto Cappiello, often called the Father of the Modern Poster, used his best artistic talents in portraying the beautiful elephant that is central to this poster. The actual product being promoted is the cigarette paper made by the Le Nil Company. The elephant is their corporate logo and Cappiello uses a mixture of fine artwork and color blending to create this detailed image. In our era, this poster is especially attractive because of its desirable horizontal format. Joseph Bardou created a cigarette paper in 1845 titled J.B. which was quickly renamed to JOB. In the 1870’s Bardou’s cigarette paper began regularly shipping a large portion of supply to Egypt. With this large customer base, JOB renamed itself to Le Nil, after the Nile River and began using marketing tools that integrated iconic associations of Egyptian culture such as pyramids, palm trees and as seen in this poster, an elephant. Le Nil no longer exists as a company today. Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.To learn more about the artwork of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappielloThis is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.","brand":"Leonetto Cappiello","offers":[{"title":"C1915 \/ 63 \/ 47","offer_id":31317235826762,"sku":"324","price":3800.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Le-Nil-Elephant-Cappiello-Poster.jpg?v=1781387973"},{"product_id":"bitter-campari-cappiello-devambez-medium-3499","title":"Bitter Campari - Cappiello Devambez Medium","description":"Bitter Campari  is a French liquor advertisement from 1921 by the iconic poster artist, Leonetto Cappiello. This rare poster features Cappiello's signature style of a bright dynamic figure floating on a black background. The clown cleverly emerges from the orange as it is peeled, with Campari in hand.  Gaspar Campari first produced Bitter Campari in 1860 in Novara, Italy. The liquor falls under the category of “Bitters,” which is traditionally prepared as a mixture of water, alcohol, and botanical extracts, in this case, an orange peel. Bitters were originally developed as patent medicines, but are now used as digestifs. The drink is colored with carmine dye that gives the drink its unique red coloring. In 1904, Campari began to produce its liquor for overseas export. Advertising campaigns were developed to promote the brand. Of the many Campari posters created, this 1921 poster by Leonetto Cappiello is one of the most well-known images and is highly sought after by collectors. The poster was originally created in several sizes. This is the Medium version printed on regular poster  paper and has Cappiello’s iconic signature in yellow. Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life. To learn more about the career of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.","brand":"Leonetto Cappiello","offers":[{"title":"C1921 \/ 27.25 \/ 39.75","offer_id":31317238382666,"sku":"3499","price":1.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/products\/Bitter-Campari-Cappiello-Devambez-Medium-Poster.jpg?v=1681249080"},{"product_id":"relsky-vodka-medium-3697","title":"Relsky Vodka - Medium","description":"This poster for Relsky Vodka is a particularly exciting poster by famed  artist Leonetto Cappiello. It was produced and printed in 1925, and stands out in a realm of liquor posters from the era that tend to be more wine-centric. The Russian's red beard leaps out from the stark black background, and his smirk and furry hat make this a wonderfully whimsical poster.To learn more about the artwork of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.","brand":"Leonetto Cappiello","offers":[{"title":"C1925 \/ 31.75 \/ 47","offer_id":31317243199562,"sku":"3697","price":3100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Relsky-Vodka-Medium-Poster.jpg?v=1771364371"},{"product_id":"mossant-cappiello-396","title":"Mossant - Cappiello","description":"This is an original stone lithograph poster created by the famous poster artist, Leonetto Cappiello. It was done toward the end of his prolific career. In this image Cappiello used his fine artistic skills to portray the grace and elegance of the hats produced by the Mossant Company. This image and its rich colors add grace and charm to any setting that this poster hangs in. It is warm, inviting, and decorative. A true classic of the poster world. To learn more about the career of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition.We guarantee the authenticity of all of our posters.","brand":"Leonetto Cappiello","offers":[{"title":"C1938 \/ 47 \/ 63","offer_id":31317248999498,"sku":"396","price":3800.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Mossant-Cappiello-Poster.jpg?v=1777585050"},{"product_id":"nitrolian-412","title":"Nitrolian","description":"\u003cp\u003eThis poster done for the Nitrolian paint company is one of the most iconic and endearing posters created by the great artist Leonetto Cappiello. In this image we see that the paint dries so rapidly that the woman in white can walk down the newly painted stairs without getting a spot on her. If you can notice the paint can, you will see that Cappiello mirrors the overall image in a small caption on the paint can. To further add some whimsy, Cappiello portrayed himself as the painter with the paint brush in his hand.\u003cbr\u003e \u003cbr\u003e To learn more about the career of Cappiello, please follow this link: \u003ca href=\"https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ehttps:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003c\/a\u003e\u003cbr\u003e \u003cbr\u003e This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition.\u003cbr\u003e We guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"1929 \/ 46.5 \/ 62.5","offer_id":31317252276298,"sku":"412","price":4700.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/products\/Nitrolian-Poster.jpg?v=1746050663"},{"product_id":"bitter-campari-small-4213","title":"Bitter Campari - Small","description":"\u003cp\u003eBitter Campari  is a French liquor advertisement from 1921 by the iconic poster artist, Leonetto Cappiello. This rare poster features Cappiello's signature style of a bright dynamic figure floating on a black background. The clown cleverly emerges from the orange as it is peeled, with Campari in hand. This is the smallest format of this image that Campari printed.\u003cbr\u003e\n \u003cbr\u003e\nGaspar Campari first produced Bitter Campari in 1860 in Novara, Italy. The liquor falls under the category of \"Bitters,\" which is traditionally prepared as a mixture of water, alcohol, and botanical extracts, in this case, an orange peel. Bitters were originally developed as patent medicines, but are now used as digestifs. The drink is colored with carmine dye that gives the drink its unique red coloring.\u003cbr\u003e\n \u003cbr\u003e\nIn 1904, Campari began to produce its liquor for overseas export. Advertising campaigns were developed to promote the brand. Of the many Campari poster created, this 1921 poster by Leonetto Cappiello is one of the most well-known images and is highly sought after by collectors. The poster was originally created in several sizes.\u003cbr\u003e\n \u003cbr\u003e\nLeonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.\u003cbr\u003e\n \u003cbr\u003e\nTo learn more about the career of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003cbr\u003e\n \u003cbr\u003e\nThis is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted and linen backed. We guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"1921 \/ 19.75 \/ 27.5","offer_id":31317252898890,"sku":"4213","price":4200.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Bitter-Campari-Small-Poster.jpg?v=1697837847"},{"product_id":"bitter-campari-medium-varnish-4444","title":"Bitter Campari - Medium Varnish","description":"\u003cp\u003eBitter Campari is a French liquor advertisement from 1921 by the iconic poster artist, Leonetto Cappiello. This rare poster features Cappiello's signature style of a bright dynamic figure floating on a black background. The clown cleverly emerges from the orange as it is peeled, with Campari in hand.\u003cbr\u003e \u003cbr\u003e Gaspar Campari first produced Bitter Campari in 1860 in Novara, Italy. The liquor falls under the category of \"Bitters,\" which is traditionally prepared as a mixture of water, alcohol, and botanical extracts, in this case, an orange peel. Bitters were originally developed as patent medicines, but are now used as digestifs. The drink is colored with carmine dye that gives the drink its unique red coloring.\u003cbr\u003e \u003cbr\u003e In 1904, Campari began to produce its liquor for overseas export. Advertising campaigns were developed to promote the brand. Of the many Campari poster created, this 1921 poster by Leonetto Cappiello is one of the most well-known images and is highly sought after by collectors. The poster was originally created in several sizes. This is the Medium version and it has been varnished and printed on heavy weight paper, likely for use outdoors. \u003cbr\u003e \u003cbr\u003e Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.\u003cbr\u003e \u003cbr\u003e To learn more about the career of Cappiello, please follow this link: \u003ca href=\"https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ehttps:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003c\/a\u003e\u003cbr\u003e \u003cbr\u003e This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"1921 \/ 27.5 \/ 39.75","offer_id":31317254897738,"sku":"4444","price":5600.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/products\/Bitter-Campari-Medium-Varnish-Poster.jpg?v=1746050698"},{"product_id":"parapluie-revel-english-small-6026","title":"Parapluie Revel - English Small","description":"\u003cp\u003eThis original vintage poster was created in 1920 by renowned poster artist, Leonetto Cappiello. It is printed in a small format with English text using stone lithography for counter display in the United Kingdom. The fine details of the artwork promote the umbrellas made in France by the Revel Company. These umbrellas shield their owners from the worst of downpours.\u003c\/p\u003e\n\u003cp\u003eLeonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.\u003c\/p\u003e\n\u003cp\u003eTo learn more about the artwork of Cappiello, please follow this link:\u003cspan\u003e \u003c\/span\u003e\u003ca rel=\"noopener\" href=\"https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\" target=\"_blank\"\u003ehttps:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThis is an Original Vintage Poster; it is not a reproduction. This poster is linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"1922 \/ 4.5 \/ 7","offer_id":31317265547338,"sku":"6026","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Parapluie-Revel-English-Small-Poster.jpg?v=1682459393"},{"product_id":"banque-nationale-de-credit-1920-cappiello-6728","title":"Banque Nationale De Credit 1920 - Cappiello","description":"\u003cp\u003eDuring the course of Cappiello's career as a poster designer he did many images for public service. In this instance the poster is for the National Bank of Credit seeking funds for loans to help in the rebuilding of France after the end of World War l. Despite the unglamorous subject matter, it still has the classic fine details and color work that Cappiello is respected for.\u003cbr\u003e \u003cbr\u003e You can read more about the life and work of Leonetto Cappiello on our blog, here: \u003ca href=\"https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ehttps:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003c\/a\u003e\u003cbr\u003e \u003cbr\u003e This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition.\u003cbr\u003e We guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"1920 \/ 45.5 \/ 30.25","offer_id":31317267218506,"sku":"6728","price":2000.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/products\/Banque-Nationale-De-Credit-1920-Cappiello-Poster.jpg?v=1746050772"},{"product_id":"cognac-pellisson-small-1064","title":"Cognac Pellisson Small","description":"Cognac Pellisson is a French liquor poster from circa 1920, by famous poster artist Leonetto Cappiello. It is a typically whimsical Cappiello design featuring the oversized keg of Cognac carried by the diminutive cloaked figure. Cognac is a French type of Brandy that warms up the body. Cappiello has used the sunny color yellow as a reminder of warmth in the clothing of the central figure, as well as the text.The Pellison Pere \u0026amp; Company was established in 1814, and not much is known about the company.Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. In Cognac Pellisson, Cappiello remains true to his signature style. The poster features a strong central image with a product that is larger than the figure. The image is set against a dark colored background, with minimal text and a touch of humor or whimsy. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.To learn more about the career of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappielloThis is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted and linen backed. We guarantee the authenticity of all of our posters.\u003c!-- FM-SYNC: 25241427-BFE4-6B44-8091-EBA009549F5D --\u003e","brand":"Leonetto Cappiello","offers":[{"title":"C1920 \/ 32 \/ 47.5","offer_id":31590388105290,"sku":"1064","price":1200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Cognac-Pellisson-Small-Poster.jpg?v=1774563290"},{"product_id":"maurin-quina-cappiello-686","title":"Maurin Quina - Cappiello","description":"This is truly one of the iconic images of vintage poster art. It was created in the early 1900's by the famed artist, Leonetto Cappiello. He was known to have created more than 2,000 poster images in his life time. This original stone lithograph was a radical departure in design from the romantic and often flowery images that were so popular at the time. Cappiello works so effectively in capturing the viewer's attention and holding it. To learn more about the career of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.","brand":"Leonetto Cappiello","offers":[{"title":"C1906 \/ 47 \/ 63","offer_id":31590388138058,"sku":"686","price":3800.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Maurin-Quina-Cappiello-Poster.jpg?v=1777412266"},{"product_id":"campari-l-aperitivo-banner-12973","title":"Campari L'Aperitivo - Banner","description":"\u003cp\u003eBitter Campari is a French liquor advertisement from 1921 by the iconic poster artist, Leonetto Cappiello. This rare poster was the banner in text only format used to promote the Campari product. This banner was used in conjunction with the image of the clown encircled by the peel of an orange.\u003cbr\u003e \u003cbr\u003e Gaspar Campari first produced Bitter Campari in 1860 in Novara, Italy. The liquor falls under the category of \"Bitters,\" which is traditionally prepared as a mixture of water, alcohol, and botanical extracts, in this case, an orange peel. Bitters were originally developed as patent medicines, but are now used as digestifs. The drink is colored with carmine dye that gives the drink its unique red coloring.\u003cbr\u003e \u003cbr\u003e In 1904, Campari began to produce its liquor for overseas export. Advertising campaigns were developed to promote the brand. Of the many Campari poster created, this 1921 poster by Leonetto Cappiello is one of the most well-known images and is highly sought after by collectors.\u003cbr\u003e \u003cbr\u003e Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.\u003cbr\u003e \u003cbr\u003e To learn more about the career of Cappiello, please follow this link: \u003ca href=\"https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\" target=\"_blank\"\u003ehttps:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003c\/a\u003e\u003cbr\u003e \u003cbr\u003e This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"C1921 \/ 59 \/ 27.5","offer_id":31655044382794,"sku":"12973","price":800.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/products\/Campari-LAperitivo-Banner-Poster.jpg?v=1746051266"},{"product_id":"cordial-campari-st-bernard-3752","title":"Cordial Campari - St Bernard","description":"\u003cp\u003eMade at the same plant as the famed Bitter Campari, Cordial Campari is a sweeter, more syrup-like liqueur based in a raspberry distillate. Cordial Campari was introduced in the middle of the 20th century and ceased production in 1992.\u003c\/p\u003e \n\n\n\u003cp\u003eIn this poster, we see a stoic St. Bernard rescue dog carrying a barrel filled with the sweet Cordial Campari upon his neck, on a mission to save fallen or lost travelers, keeping them warm with the sweet liqueur upon their return. This wholesome image alludes to the myth of the St. Bernard, which goes back to 1820 when a St. Bernard bearing a small neck cask, much like the one featured in this poster, rescued an individual high in the Swiss Alps. The dogs were supposedly kept at a monastery high on The Great St. Bernard Pass in Switzerland and would take found fallen travelers into the care of the Monks that resided there.\u003c\/p\u003e \n\n\n\u003cp\u003eFounded by Gaspare Campari in Milan, the Campari company has been in operation since 1860. Best known for its signature drink, Bitter Campari, the company also produces wines, spirits as well as soft drinks. Presently, the Campari company is a global enterprise with its products in over 190 countries worldwide.\u003c\/p\u003e  \n\n\n\u003cp\u003eLeonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast-paced travel and attention of busy city life.\u003cbr\u003e\n \u003cbr\u003e\nTo learn more about the career of Cappiello, please follow this link:  https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003cbr\u003e\n \u003cbr\u003e\nThis is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"C1925 \/ 19.5 \/ 27.5","offer_id":31681651376202,"sku":"3752","price":2800.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/products\/Cordial-Campari-St-Bernard-Poster.jpg?v=1678398399"},{"product_id":"cordial-campari-banner-13440","title":"Cordial Campari Banner","description":"\u003cp\u003eMade at the same plant as the famed Bitter Campari, Cordial Campari is a sweeter, more syrup-like liqueur based in a raspberry distillate. Cordial Campari was introduced in the middle of the 20th century and ceased production in 1992.\u003c\/p\u003e \n\n\n\u003cp\u003eThis poster by Leonetto Cappiello is the banner in text only format used to promote the Cordial Campari product. This banner was used in conjunction with the image of the St. Bernard rescue dog. \u003cbr\u003e\n \u003cbr\u003e\nFounded by Gaspare Campari in Milan, the Campari company has been in operation since 1860. Best known for its signature drink, Bitter Campari, the company also produces wines, spirits as well as soft drinks. Presently, the Campari company is a global enterprise with its products in over 190 countries worldwide.\u003c\/p\u003e  \n\n\n\u003cp\u003eLeonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast-paced travel and attention of busy city life.\u003cbr\u003e\n \u003cbr\u003e\nTo learn more about the career of Cappiello, please follow this link:  https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003cbr\u003e\n \u003cbr\u003e\nThis is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"C1925 \/ 59 \/ 27.75","offer_id":31701114585162,"sku":"13440","price":800.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/products\/Cordial-Campari-Banner-Poster.jpg?v=1673560460"},{"product_id":"cachou-lajaunie-cappiello-92","title":"Cachou Lajaunie - Cappiello","description":"This poster for Cachou Lajaunie was designed by famous poster artist Leonetto Cappiello. This image features a woman with red hair calmly exhaling smoke from her cigarette. Set against a deep green background, the floral delicacy and color of her dress catches everyone’s eye. In her right hand, she holds a bright yellow canister of Cachou Laujaunie, a candy developed in 1880 to promote fresh breath and dental health.Cachou Lajaunie was developed by pharmacist Leon Lajaunie. Made in Toulouse, France, these small  liquorice and mint flavored candies were created to encourage fresh breath and marketed as a solution to smokers, chauffeurs and cyclists. Cachou Lajuanie is a popular brand for fresh breath to date, and you can still purchase the candies that come in the iconic yellow tin. Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.To learn more about the artwork of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappielloThis is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.","brand":"Leonetto Cappiello","offers":[{"title":"C1922 \/ 39 \/ 59","offer_id":31868102246474,"sku":"92","price":3900.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Cachou-Lajaunie-Cappiello-Poster.jpg?v=1776289096"},{"product_id":"cognac-monnet-cappiello-127","title":"Cognac Monnet - Cappiello","description":"What does Cognac do? It warms you! Featuring a sun in the glass, this poster by Cappiello visually represents the warmth of the drink as sunshine bursts out of the glass. The text below \"du soleil dans un verre\", which reads \"a sun in the glass,\" makes the metaphor hard to miss. Holding a huge glass of Cognac Monnet, a flapper girl wearing a red dress is kissing the warmth in a cheerful dancing position. Not only is this a charming poster, it is also the reason why Cognac Monnet stood out from the hundreds of Cognac producers. Cognac is a variety of brandy named after the town Cognac, France. Cognac is classified by quality grades as well as crus, the geographic areas where the grapes are grown. Cognac Monnet was founded more than 175 years ago by the father of Jean Cognac, the founding father of the European Union. It first became famous because of this early advertising poster by Cappiello, and the company has managed to stay in business until today.Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimalized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.To learn more about the artwork of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappielloThis is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.","brand":"Leonetto Cappiello","offers":[{"title":"C1927 \/ 50 \/ 78","offer_id":31868102279242,"sku":"127","price":8600.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Cognac-Monnet-Cappiello-Poster.jpg?v=1770416039"},{"product_id":"loie-d-or-cappiello-7045","title":"Loie D'Or - Cappiello","description":"This image by Leonetto Cappiello promotes the goose liver pate brand, L’Oie D’or (The Golden Goose). Saturated in red and gold, this advertisement dutifully spotlights the regality of the Golden Goose Pate brand. Both the goose and the canister of liver are wearing crowns to further signify  the premier quality of the product.  It is the finest of pates, and Cappiello masterfully signals that in this beautiful poster. Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.To learn more about the career of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappielloThis is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.","brand":"Leonetto Cappiello","offers":[{"title":"C1935 \/ 63 \/ 47","offer_id":31871628247114,"sku":"7045","price":8900.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Loie-DOr-Cappiello-Poster.jpg?v=1750455508"},{"product_id":"contratto-large-cappiello-7051","title":"Contratto - Large - Cappiello","description":"This famous image is by celebrated poster artist Leonetto Cappiello. This particular poster is from the first printing in 1922. We see an elegant, dreamy image that pops against the black background, offering forth an over-flowing glass of bubbling Contratto. Giuseppe Contratto founded his winery in the Piedmont region of Italy in 1867. Using the Muscat grapes that grow in the area, Contratto became known as one of the first creators of sparkling wine. They supplied the Vatican, and began to diversify into the international liqueur market in the 1920s. The hand-dug caves under the winery in the town of Canelli have been declared a World Heritage site by UNESCO, and the brand is still in production today.Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life. To learn more about the career of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappielloThis is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.","brand":"Leonetto Cappiello","offers":[{"title":"C1922 \/ 55 \/ 78","offer_id":31871628312650,"sku":"7051","price":5800.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Contratto-Large-Cappiello-Poster.jpg?v=1766525822"},{"product_id":"relsky-vodka-large-cappiello-3750","title":"Relsky Vodka - Large - Cappiello","description":"This poster for Relsky Vodka is a particularly exciting poster by famed  artist Leonetto Cappiello. It was produced and printed in 1925, and stands out in a realm of liquor posters from the era that tend to be more wine-centric. The Russian's red beard leaps out from the stark black background, and his smirk and furry hat make this a wonderfully whimsical poster.Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life. To learn more about the career of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.","brand":"Leonetto Cappiello","offers":[{"title":"C1925 \/ 46 \/ 62.5","offer_id":44904425652470,"sku":"3750","price":4400.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Relsky-Vodka-Large-Cappiello-Poster.jpg?v=1745271463"},{"product_id":"cinzano-man-on-horse-cappiello-13449","title":"Cinzano Man on Horse - Cappiello","description":"\u003cp\u003eThis striking poster by Leonetto Cappiello advertises the well-known liqueur company, Cinzano. The image features a man riding a vibrant red horse against a dark background, a wonderful demonstration of Cappiello’s artistic style.\u003c\/p\u003e \n\n\n\u003cp\u003eThe Cinzano company, known initially for its Vermouth, dates back to 1757. Brothers Carlo Stefano and Giovanni Giacomo Cinzano are credited as the founders of the brand and are known for their creation of a red vermouth that uses a variety of plants grown in the Italian Alps. The red vermouth quickly became a favorite amongst the city of Turin, especially that of the bourgeoisie class.\u003c\/p\u003e \n\n\n\u003cp\u003eCinzano remained a family operation until around 1985 when the company was turned over to a subsidiary of Grand Metropolitan which later became Diageo. In 1999, Cinzano was sold to Gruppo Campari, the company known for its production of Bitter Campari. The Cinzano brand is still very much a popular alcoholic brand to date. Today, Cinzano continues to sell their popular vermouth as well as a collection of sparkling wines.\u003c\/p\u003e \n\n\n\u003cp\u003eLeonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.\u003c\/p\u003e \n\n\n\u003cp\u003eTo learn more about the career of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003c\/p\u003e\n\n\n\u003cp\u003eThis is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"1910 \/ 36.5 \/ 54.5","offer_id":32194436563018,"sku":"13449","price":8400.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Cinzano-Man-on-Horse-Cappiello-Poster.jpg?v=1711662003"},{"product_id":"union-francaise-cappiello-3990","title":"Union Francaise - Cappiello","description":"This is an original stone lithographic poster created in 1923 by the famed poster artist Leonetto Cappiello. It is a rare poster created for the Union of France to Promote the expansion of the morale and materials of France after the First World War. It encourages the viewer to hold to their money ( i.e. the fruits of their labor).Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.To learn more about the artwork of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted and linen backed. It is in very good condition following professional restoration to tears in the poster. We guarantee the authenticity of all of our posters.","brand":"Leonetto Cappiello","offers":[{"title":"C1921 \/ 30.75 \/ 45.25","offer_id":32217682608202,"sku":"3990","price":2500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/products\/Union-Francaise-Cappiello-Poster.jpg?v=1746051330"},{"product_id":"veuve-amiot-cappiello-king-r-12483","title":"Veuve Amiot Cappiello King R","description":"Leonetto Cappiello produced yet another stunning poster in 1922 for Veuve Amiot Champagne. It was noted as the “sparkling wine of kings,” hence Cappiello's choice of a royal central figure. Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimalized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.To learn more about the artwork of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappielloThis is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition.We guarantee the authenticity of all of our posters.","brand":"Leonetto Cappiello","offers":[{"title":"C1922 \/ 46.5 \/ 63","offer_id":47869867131126,"sku":"12483","price":6600.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Veuve-Amiot-Cappiello-King-R-Poster.jpg?v=1760737417"},{"product_id":"abadie-cappiello-1698","title":"Abadie - Cappiello","description":"\u003cp\u003e\"We only smoke Abadie Papers\" declare the regal trio in this scarce image by poster legend Leonetto Cappiello. The three cloaked kings serve to illustrate that Abadie smoking papers are for the most refined palettes. Rolling papers are used to hand-roll tobacco into cigarettes, and were in high demand at the turn of the nineteenth century when virtually every adult smoked. Abadie was founded in 1866 and was seen as a quality and high-end option for smokers.\u003c\/p\u003e\n\u003cp\u003eLeonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.\u003c\/p\u003e\n\u003cp\u003eTo learn more about the career of Cappiello, please follow this link: \u003ca href=\"https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ehttps:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThis is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"1911 \/ 38 \/ 50","offer_id":37711012397243,"sku":"1698","price":4800.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/products\/Abadie-Cappiello-Poster.jpg?v=1746051410"},{"product_id":"cognac-pellisson-cappiello-large-730","title":"Cognac Pellisson - Cappiello - Large","description":"Cognac Pellison is a French liquor poster created in the 1920's by the legendary artist, Leonetto Cappiello (1875-1942). It is a typically whimsical Cappiello design featuring the oversized keg of Cognac carried by the diminutive figure. The skillful use of an oversize central object helps to focus the viewer on the product and is a signature motif of Cappiello's artwork.Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life. Leonetto Cappiello designed many great posters during his long career. To learn more about the artwork of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.","brand":"Leonetto Cappiello","offers":[{"title":"C1920 \/ 45.5 \/ 62.25","offer_id":44904425390326,"sku":"730","price":3200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Cognac-Pellisson-Cappiello-Large-Poster.jpg?v=1777585064"},{"product_id":"biscotines-union-4303","title":"Biscotines Union","description":"Biscotines Union is a 1906 French advertisement by Leonetto Cappiello for the Biscotines Union Company, which manufactured cookies.  Bicontines Union began production in 1892 as a bakery under the belief of offering their goods to customers at competitive pricing. Biscotines Union had won medals for their cookies at both the Liege, Belgium World's Fair of 1905 and at Milan, Italy in 1906. In 1906, they transitioned from bread production to focus on manufacturing biscuits, as per this advertisement. Here we see a chef so enamored by his own confection creation that he is joyfully partaking in a snack. The image of the oversized biscuit is perfect to covey the “Big on Taste” concept to the viewer. Biscotines Union existed as a company as late as 1993, after being purchased by the Leroux Group. Leonetto Cappiello (1875-1942) designed many great posters during his long career. His innovative style featured oversized central figures in disproportion and usually against a dark background. This poster typifies that style. To learn more about the career of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.","brand":"Leonetto Cappiello","offers":[{"title":"C1906 \/ 39 \/ 55","offer_id":42740176388342,"sku":"4303","price":1500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Biscotines-Union-Poster.jpg?v=1768253822"},{"product_id":"bitter-campari-medium-yellow-signature-12976","title":"Bitter Campari Medium - Yellow Signature","description":"\u003cp\u003eBitter Campari  is a French liquor advertisement from 1921 by the iconic poster artist, Leonetto Cappiello. This rare poster features Cappiello's signature style of a bright dynamic figure floating on a black background. The clown cleverly emerges from the orange as it is peeled, with Campari in hand.\u003cbr\u003e\n \u003cbr\u003e\nGaspar Campari first produced Bitter Campari in 1860 in Novara, Italy. The liquor falls under the category of \"Bitters,\" which is traditionally prepared as a mixture of water, alcohol, and botanical extracts, in this case, an orange peel. Bitters were originally developed as patent medicines, but are now used as digestifs. The drink is colored with carmine dye that gives the drink its unique red coloring.\u003cbr\u003e\n \u003cbr\u003e\nIn 1904, Campari began to produce its liquor for overseas export. Advertising campaigns were developed to promote the brand. Of the many Campari poster created, this 1921 poster by Leonetto Cappiello is one of the most well-known images and is highly sought after by collectors. The poster was originally created in several sizes. This is the Medium version.\u003cbr\u003e\n \u003cbr\u003e\nLeonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.\u003cbr\u003e\n \u003cbr\u003e\nTo learn more about the career of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003cbr\u003e\n \u003cbr\u003e\nThis is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"C1921 \/ 27.25 \/ 39.75","offer_id":39627712135355,"sku":"12976","price":6500.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Bitter-Campari-Medium-Yellow-Signature-Poster.jpg?v=1701812413"},{"product_id":"bitter-campari-cappiello-large-3742","title":"Bitter Campari - Cappiello Large","description":"\u003cp\u003eBitter Campari Large is a French liquor advertisement from 1921 by the iconic poster artist, Leonetto Cappiello. This rare poster features Cappiello's signature style of a bright dynamic figure floating on a black background. The clown cleverly emerges from the orange as it is peeled, with Campari in hand.\u003cbr\u003e\n \u003cbr\u003e\nGaspar Campari first produced Bitter Campari in 1860 in Novara, Italy. The liquor falls under the category of \"Bitters,\" which is traditionally prepared as a mixture of water, alcohol, and botanical extracts, in this case, an orange peel. Bitters were originally developed as patent medicines, but are now used as digestifs. The drink is colored with carmine dye that gives the drink its unique red coloring.\u003cbr\u003e\n \u003cbr\u003e\nIn 1904, Campari began to produce its liquor for overseas export. Advertising campaigns were developed to promote the brand. Of the many Campari poster created, this 1921 poster by Leonetto Cappiello is one of the most well-known images and is highly sought after by collectors. The poster was originally created in several sizes. This is the Large version.\u003cbr\u003e\n \u003cbr\u003e\nLeonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimalized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments' glance. It was ideal for the fast paced travel and attention of busy city life.\u003cbr\u003e\n \u003cbr\u003e\nThis is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"1921 \/ 55 \/ 77.5","offer_id":40225971372219,"sku":"3742","price":15000.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/products\/Bitter-Campari-Cappiello-Large-Poster.jpg?v=1746051514"},{"product_id":"fernet-branca-cappiello-3591","title":"Fernet Branca - Cappiello","description":"\u003cp\u003eThis is a classic and rare poster image by noted artist, Leonetto Cappiello. Bottles of Fernet Branca create the form and costume of a flamboyant king; the King of Bitters! We are reminded in this poster that Fernet can be enjoyed both before and after a meal.\u003c\/p\u003e\n\u003cp\u003eFernet is a type of amaro; a bitter, aromatic spirit. Fernet is made from a number of herbs and spices which vary according to the brand, but usually include myrrh, rhubarb, chamomile, cardamom, aloe, and especially saffron, with a base of grape distilled spirits, and colored with caramel coloring. Fernet is usually served as a digestif after a meal but may also be served with coffee and espresso or mixed into coffee and espresso drinks. Fernet Branca was invented in Milan in 1845 by the Italian Maria Scala as a stomach medicine. She became Maria Branca through marriage, and the product's name was born.\u003c\/p\u003e\n\u003cp\u003eLeonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast-paced travel and attention of busy city life.\u003cbr\u003e \u003cbr\u003e To learn more about the career of Cappiello, please follow this link: \u003ca href=\"https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ehttps:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003c\/a\u003e\u003cbr\u003e \u003cbr\u003e This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"1909 \/ 50 \/ 78","offer_id":41150190485691,"sku":"3591","price":6500.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/products\/Fernet-Branca-Cappiello-Poster.jpg?v=1746051592"},{"product_id":"contratto-canelli-small-13562","title":"Contratto Canelli - Small","description":"\u003cp\u003eThis famous image is by celebrated poster artist, Leonetto Cappiello. A redhead in a flapper dress toasts us with her glass of Contratto Vermouth, as she falls backwards in glee onto a leaf of the Muscat grape. We are offered both sweet and dry vermouth in this poster from the Contratto company, which is based in Canelli, Italy. This image is exceptionally rare in this size, it is sometimes seen in the 55\" x 78\" size.\u003c\/p\u003e\n\u003cp\u003eGiuseppe Contratto founded his winery in the Piedmont region of Italy in 1867. Using the Muscat grapes that grow in the area, Contratto became known as one of the first creators of sparkling wine. They supplied the Vatican, and began to diversify into the international liqueur market in the 1920s. The hand-dug caves under the winery in the town of Canelli have been declared a World Heritage site by UNESCO, and the brand is still in production today.\u003c\/p\u003e\n\u003cp\u003eLeonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.\u003c\/p\u003e\n\u003cp\u003eTo learn more about the career of Cappiello, please follow this link: \u003ca href=\"https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ehttps:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThis is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"1925 \/ 38 \/ 54","offer_id":41454663336123,"sku":"13562","price":9500.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/products\/Contratto-Canelli-Small-Poster.jpg?v=1630100814"},{"product_id":"cacao-poulain-t-13622","title":"Cacao Poulain T","description":"\u003cp\u003eA French schoolboy pours his Chocolat Poulain hot chocolate over his teaching globe in this charming c1911 poster by famed artist, Leonetto Cappiello. He \"floods the world\" with his treat, a wink to the brand's global distribution.\u003c\/p\u003e\n\u003cp\u003eChocolat Poulain was founded in 1848 by Victor-Auguste Poulain and still is in existence today. From its beginnings, the brand has been marketed to the masses as an affordable and delicious treat for all.\u003c\/p\u003e\n\u003cp\u003eLeonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimalized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life. To learn more about the artwork of Cappiello, please follow this link: \u003ca href=\"https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\" target=\"_blank\" rel=\"noopener noreferrer\"\u003ehttps:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThis is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted,and linen backed. The printing shows various dry spots where the full color did not print completely. It presents very well . The poster has been removed from a frame and is trimmed to the edge of the margins. We guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"C1911 \/ 46 \/ 62.5","offer_id":41454675329211,"sku":"13622","price":2200.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/products\/Cacao-Poulain-T-Poster.jpg?v=1630100826"},{"product_id":"veuve-amiot-king-t-13607","title":"Veuve Amiot - King T","description":"\u003cp\u003eLeonetto Cappiello produced yet another stunning poster in 1922 for Veuve Amiot Champagne. It was noted as the \"sparkling wine of kings,\" hence Cappiello's choice of a royal central figure.\u003cbr\u003e\n  \u003cbr\u003e\n Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimalized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.\u003cbr\u003e\n \u003cbr\u003e\n To learn more about the artwork of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003cbr\u003e\n \u003cbr\u003e\n This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition.\u003cbr\u003e\n We guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"1922 \/ 47 \/ 63","offer_id":41562142507195,"sku":"13607","price":6500.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Veuve-Amiot-King-T-Poster.jpg?v=1747258711"},{"product_id":"contratto-cappiello-oversized-10497","title":"Contratto - Cappiello - Oversized","description":"\u003cp\u003eThis famous image is by celebrated poster artist Leonetto Cappiello. This particular poster is from the first printing in 1922. We see an elegant, dreamy image that pops against the black background, offering forth an over-flowing glass of bubbling Contratto, sparkling wine. This poster is the oversized 4 sheet version. It is printed in 4 panels and blended into one overall image when conservation mounted. It is a great visual attraction in the right space.\u003cbr\u003e\n  \u003cbr\u003e\n Giuseppe Contratto founded his winery in the Piedmont region of Italy in 1867. Using the Muscat grapes that grow in the area, Contratto became known as one of the first creators of sparkling wine. They supplied the Vatican, and began to diversify into the international liqueur market in the 1920s. The hand-dug caves under the winery in the town of Canelli have been declared a World Heritage site by UNESCO, and the brand is still in production today.\u003c\/p\u003e\u003cbr\u003e\n \n\n \u003cp\u003eLeonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.\u003c\/p\u003e \u003cbr\u003e\n \n\n \u003cp\u003eTo learn more about the career of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003c\/p\u003e\u003cbr\u003e\n \n\n \u003cp\u003eThis is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"C1922 \/ 76.5 \/ 109","offer_id":42186904404214,"sku":"10497","price":8500.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Contratto-Cappiello-Oversized-Poster.jpg?v=1730238414"},{"product_id":"semaine-nationale-de-l-enfance-6339","title":"Semaine Nationale De L'Enfance","description":"This poster by the famous Leonetto Cappiello is one of his last designs ever made. Created in a monochromatic blue, a mother guides her energetic children forward, both physically and symbolically. It is an elegant and sophisticated design, created for the French Ministry of Public Health's National Children's Week in 1939. This poster, like many created by Cappiello, was done in multple sizes due to his popularity amongst the public.Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life. To learn more about the career of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappielloThis is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.\u003c!-- FM-SYNC: 1BF34769-9545-EC4E-8266-580D3AC4D23A --\u003e","brand":"Leonetto Cappiello","offers":[{"title":"C1939 \/ 23.25 \/ 32","offer_id":43669136015606,"sku":"6339","price":1500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/products\/Semaine-Nationale-De-LEnfance-Poster.jpg?v=1653515223"},{"product_id":"la-sirene-5718","title":"La Sirene","description":"\u003cp\u003eAn alluring siren rises from the waters outside the Baudou tire factory, tire in hand. She lures us with an over-the-shoulder smile and carefully placed locks to try the company's La Sirene model. Do we dare? This is an effective and rarer poster by master poster artist, Leonetto Cappiello.\u003c\/p\u003e\n\n\n\u003cp\u003eLeonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.\u003c\/p\u003e\n\n\n\u003cp\u003eTo learn more about the artwork of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003cbr\u003e\n \u003cbr\u003e\nThis is an Original Vintage Poster; it is not a reproduction. This poster is linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"C1920 \/ 46.25 \/ 62.75","offer_id":44507250852086,"sku":"5718","price":8000.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/products\/La-Sirene-Poster.jpg?v=1665179259"},{"product_id":"nitrolian-bruxelles-1926","title":"Nitrolian Bruxelles","description":"\u003cp\u003eThis poster done for the Nitrolian paint company is one of the most iconic and endearing posters created by the great artist Leonetto Cappiello.\u003c\/p\u003e\n\u003cp\u003eIn this image we see that the paint dries so rapidly that the woman in white can walk down the newly painted stairs without getting a spot on her. If you can notice the paint can, you will see that Cappiello mirrors the overall image in a small caption on the paint can. To further add some whimsy, Cappiello portrayed himself as the painter with the paint brush in his hand.\u003c\/p\u003e\n\u003cp\u003eTo learn more about the artwork of Cappiello, please follow this link:\u003cspan\u003e \u003c\/span\u003e\u003ca rel=\"noopener\" href=\"https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\" target=\"_blank\"\u003ehttps:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eThis is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"C1929 \/ 47 \/ 63","offer_id":44684646973686,"sku":"1926","price":5600.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Nitrolian-Bruxelles-Poster.jpg?v=1767994603"},{"product_id":"cordial-campari-yellow-pierrot-13829","title":"Cordial Campari - Yellow Pierrot","description":"In this poster, we seem to be catching the beloved Pierrot downing a bottle of delicious Coridal Campari at night. This extremely rare poster by Leonetto Cappiello is in excellent condition and measures an impressive 53.5\" x 77\". It is a knockout image by the highly esteemed artist, and we are proud to have it in our collection.Pierrot is a pantomime character whose origins lie in the late 17th Century Italian troupe of players performing in Paris, known as the Comédie-Italienne. The Pierrot character traditionally pines for the love of Columbine, who usually breaks his heart and leaves him for Harlequin. The story and characters are a well-known classic in Europe. Founded by Gaspare Campari in Milan, the Campari company has been in operation since 1860. Best known for its signature drink, Bitter Campari, the company also produces wines, spirits as well as soft drinks. Presently, the Campari company is a global enterprise with its products in over 190 countries worldwide. Made at the same plant as the famed Bitter Campari, Cordial Campari is a sweeter, more syrup-like liqueur based in a raspberry distillate. Cordial Campari ceased production in 1992. Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast-paced travel and attention of busy city life. To learn more about the career of Cappiello, please follow this link:  https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.","brand":"Leonetto Cappiello","offers":[{"title":"C1921 \/ 53.5 \/ 77","offer_id":44808856142070,"sku":"13829","price":18000.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Cordial-Campari-Yellow-Pierrot-Poster.jpg?v=1691185098"},{"product_id":"contratto-one-sheet-13934","title":"Contratto","description":"\u003cp\u003eThis famous image is by celebrated poster artist Leonetto Cappiello. This particular poster is from the first printing in 1922. We see an elegant, dreamy image that pops against the black background, offering forth an over-flowing glass of bubbling Contratto.\u003cbr\u003e\n \u003cbr\u003e\nGiuseppe Contratto founded his winery in the Piedmont region of Italy in 1867. Using the Muscat grapes that grow in the area, Contratto became known as one of the first creators of sparkling wine. They supplied the Vatican, and began to diversify into the international liqueur market in the 1920s. The hand-dug caves under the winery in the town of Canelli have been declared a World Heritage site by UNESCO, and the brand is still in production today.\u003c\/p\u003e\n\n\n\u003cp\u003eLeonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.\u003c\/p\u003e \n\n\n\u003cp\u003eTo learn more about the career of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003c\/p\u003e\n\n\n\u003cp\u003eThis is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. There are printer's smudges in the margins, none affect the image. We guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"1921 \/ 39 \/ 55","offer_id":45189474255094,"sku":"13934","price":5800.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Contratto-Poster_16420226.jpg?v=1746051683"},{"product_id":"agua-de-vilajuiga-4184","title":"Agua De Vilajuiga","description":"\u003cp\u003eAgua De Vilajuiga is a c. 1915 advertisement for the Spanish mineral water company by renowned poster artist, Leonetto Cappiello. The Aigua de Vilajuiga Company was founded in 1904 by six local Catalonian families. The water is sourced from the Cap de Creus Natural Park, located nearby where the Pyrenees Mountains meet the Mediterranean Sea. The area is unique due to the Tramontane winds which shape the landscape and affect the minerals. As rain water passes through the subsoil, it is purified and absorbs precious minerals including magnesium, calcium and bicarbonates. The sparkling mineral water is known for containing \"needle point\" bubbles, known as \"aguja\", which offer a more full bodied creamy taste.\u003cbr\u003e\n \u003cbr\u003e\nAgua De Vilajuiga is often advertised as \"medicinal\" due to the absence of micro-organisms, and the combination of bicarbonates, calcium, and sodium chloride among other minerals. The poster advertises \"For the Stomach, Kidneys, and Liver. Delicious for the table, and most rich in Lithium.\" Lithium was believed to be a healthy metal found in mineral water. Aigua de Vilajuïga was Salvador Dali's favorite beverage. The artist vacationed nearby and had a close relationship with the owners. His moustache appears as a design motif on every bottle of Vilajuïga.\u003cbr\u003e\n \u003cbr\u003e\nLeonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimalized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments' glance. It was ideal for the fast paced travel and attention of busy city life.\u003cbr\u003e\n \u003cbr\u003e\nCappiello began his career as a caricaturist for the humor magazine, Le Rire, among others. He had early success in the industry but turned his attention to poster designs in 1905. In the earlier part of his career, Cappiello worked directly with the printer, Pierre Vercasson, who also acted as the artist's agent developing clients and facilitating the printing of the final poster. \u003cbr\u003e\n \u003cbr\u003e\n In 1921, Cappiello entered into an exclusive contract with the Paris printer, Devambez. The relationship proved a commercial success for Cappiello. He designed some of his most iconic imagery for Devambez, who spread his advertising artwork across Europe. The relationship lasted until 1936. Cappiello's career remained highly productive throughout his lifetime and resulted in his producing over 530 advertising posters that changed the art direction of the industry.\u003cbr\u003e\n \u003cbr\u003e\nThis is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"C1915 \/ 38.5 \/ 54.5","offer_id":45379894345974,"sku":"4184","price":950.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Agua-De-Vilajuiga-Poster.jpg?v=1692308286"},{"product_id":"campari-two-clowns-bifronte-4412","title":"Campari - Two Clowns Bifronte","description":"\u003cp\u003eTalk about effective advertising! Campari used to be produced in two formats - the 'bitter' red color that we are used to today, to be had as an aperitif and a light colored version that was sweet and meant as a digestif, dessert-style drink. This clever poster displays both versions in the form of dueling clowns, a common motif used by the brand in its advertising campaigns. This is a rare poster by Cappiello, in an impressive scale.\u003c\/p\u003e\n\n\n\u003cp\u003eLeonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.\u003c\/p\u003e\n\n\n\u003cp\u003eTo learn more about the artwork of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003c\/p\u003e\n\n\n\u003cp\u003eGaspar Campari first produced Bitter Campari in 1860 in Novara, Italy. The liquor falls under the category of \"Bitters,\" which is traditionally prepared as a mixture of water, alcohol, and botanical extracts, in this case, an orange peel. Bitters were originally developed as patent medicines, but are now used as cocktails. The drink is colored with carmine dye that gives the drink its unique red coloring.\u003cbr\u003e\n \u003cbr\u003e\nIn 1904, Campari began to produce its liquor for overseas export. Advertising campaigns were developed to promote the brand.\u003cbr\u003e\n \u003cbr\u003e\nThis is an Original Vintage Poster; it is not a reproduction. This poster is linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"C1922 \/ 78 \/ 110","offer_id":45379895427318,"sku":"4412","price":9000.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Campari-Two-Clowns-Bifronte-Poster.jpg?v=1692308305"},{"product_id":"pur-champagne-damery-epernay-1326","title":"Pur Champagne Damery Epernay","description":"\u003cp\u003eThis rare poster designed by Leonetto Cappiello (1875 -1942) exemplifies his highly regarded (and collected) style; charming details in a simplified composition that keeps the focus on the product. The name of the product appears in big letters and written with a simple typography, easy to read. The message of the joy that comes with drinking Champagne is on full display.\u003cbr\u003e\n \u003cbr\u003e\nLeonetto Cappiello is one of the most widely recognized poster designers of the early-twentieth century, and is considered by many to be the father of modern posters. He began working as a caricaturist and soon he signed a contract with the printer and publisher Pierre Vercasson, where his career truly began. His use of bold colors and oversized figures against dark backgrounds and integration of the arabesque form were designed to attract the attention of clients and viewers.\u003cbr\u003e\n \u003cbr\u003e\nTo learn more about the artwork of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003cbr\u003e\n \u003cbr\u003e\nThis is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"1910 \/ 39 \/ 55","offer_id":45406484988150,"sku":"1326","price":6200.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Pur-Champagne-Damery-Epernay-Poster.jpg?v=1694209084"},{"product_id":"baudin-2812","title":"Baudin","description":"\u003cp\u003eThis charming image shows the cook at the new stove model produced by the Baudin Company. The poster was designed by Leonetto Cappiello in his classic style using a prominent central figure disproportionate in scale to the object and all of that on a clear deep background. This is Cappiello style in the classic manner.\u003cbr\u003e\n \u003cbr\u003e\nTo learn more about the career of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003cbr\u003e\n \u003cbr\u003e\nThis is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"1933 \/ 48 \/ 63","offer_id":45449812148470,"sku":"2812","price":2200.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Baudin-Poster.jpg?v=1696628366"},{"product_id":"cognac-gautier-freres-9407","title":"Cognac Gautier Freres","description":"\u003cp\u003eLeonetto Cappiello was truly a master of his craft, and this rare example shows his talent off in full. He employs his extensive art training in the elegant twisting of the woman's body, allowing her to both float through the air with ease and joy while still being strong enough to confidently hoist the bounty of Gautier grapes above her shoulders. It is all done in an unusual and desirable blue and and yellow color palette; one that the artist did not frequently use. It is a joyous image, perfect for the entertaining areas of the home.\u003c\/p\u003e\n\n\n\u003cp\u003eMaison Gautier Cognac traces its history back to 1644 when Charles Gautier, the son of an oak merchant (read: barrels) married Jacquette Brochet, the daughter of a vineyard owner. The company went \"on the books\" in 1755 with a royal warrant from King Louis XV and count this year as their true founding. The cognac is made to this day in its ancient water mill in the small French village of Aigre.\u003c\/p\u003e\n\n\n\u003cp\u003eLeonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.\u003c\/p\u003e\n\n\n\u003cp\u003eTo learn more about the career of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003c\/p\u003e\n\n\n\u003cp\u003eThis is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"C1907 \/ 46 \/ 63","offer_id":45525693530358,"sku":"9407","price":9800.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Cognac-Gautier-Freres-Poster.jpg?v=1697837897"},{"product_id":"parapluie-revel-oversize-13848","title":"Parapluie Revel - Oversize","description":"\u003cp\u003eThis original vintage poster was created in 1920 by renowned poster artist, Leonetto Cappiello. It is printed in an oversize format using stone lithography. The fine details of the artwork promote the umbrellas made in France by the Revel Company. These umbrellas shield their owners from the worst of downpours. The blank box in the lower right corner was intended for the local store to add their name and address to. This size of poster while very large is very dramatic when viewed in person. Leonetto Cappiello (1875-1942) designed many great posters during his long career. His innovative style featured oversized central figures in disproportion and usually against a dark background. This poster typifies that style. To learn more about the career of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"C1920 \/ 79.5 \/ 121.5","offer_id":47897251119350,"sku":"13848","price":12000.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Parapluie-Revel-Oversize-Poster.jpg?v=1760737441"},{"product_id":"parapluie-revel-large-with-text-2756","title":"Parapluie Revel - Large with Text","description":"\u003cp\u003eThis original vintage poster was created in 1920 by renowned poster artist, Leonetto Cappiello. It is printed in an oversize format with French text using stone lithography. The fine details of the artwork promote the umbrellas made in France by the Revel Company. These umbrellas shield their owners from the worst of downpours. The box in the lower right corner displays information for a store in Lyon that sells this brand of umbrella. This size of poster, while very large, is very dramatic when viewed in person.\u003cbr\u003e\n \u003cbr\u003e\nLeonetto Cappiello (1875-1942) designed many great posters during his long career. His innovative style featured oversized central figures in disproportion and usually against a dark background. This poster typifies that style. To learn more about the career of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003cbr\u003e\n \u003cbr\u003e\nThis is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition.\u003cbr\u003e\nWe guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"C1920 \/ 53.5 \/ 87.25","offer_id":45926760349942,"sku":"2756","price":9700.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Parapluie-Revel-Large-with-Text-Poster.jpg?v=1706305082"},{"product_id":"veuve-amiot-cappiello-king-606","title":"Veuve Amiot Cappiello King","description":"Leonetto Cappiello produced yet another stunning poster in 1922 for Veuve Amiot Champagne. It was noted as the “sparkling wine of kings,” hence Cappiello's choice of a royal central figure. To learn more about the career of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappielloThis is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition.We guarantee the authenticity of all of our posters.","brand":"Leonetto Cappiello","offers":[{"title":"C1922 \/ 47.25 \/ 63.25","offer_id":45984018661622,"sku":"606","price":6200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Veuve-Amiot-Cappiello-King-Poster.jpg?v=1764625033"},{"product_id":"berliet-pour-le-prix-d-une-voiturette-14197","title":"Berliet - Pour le Prix d'une Voiturette","description":"\u003cp\u003eIn the early 1920s, owning a car was a societal touchpoint and everyone who could afford one wanted in on the new trend. The Berliet car company's slogan assured buyers that they could obtain a luxury sized vehicle \"for the price of a small car\".\u003c\/p\u003e\n\n\n\u003cp\u003eAfter 1945, Berliet concentrated on trucks and buses and was absorbed into the Renault firm in 1960.\u003c\/p\u003e\n\n\n\u003cp\u003eLeonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.\u003c\/p\u003e\n\n\n\u003cp\u003eTo learn more about the career of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003cbr\u003e\nThis is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in very good condition. While the red color in this example is faded, it is still an extremely attrcative poster by a master of the poster medium. We guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"1922 \/ 30.75 \/ 46","offer_id":46563254337782,"sku":"14197","price":1900.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Berliet-Pour-le-Prix-dune-Voiturette-Poster.jpg?v=1714858662"},{"product_id":"maurin-quina-le-puy-14228","title":"Maurin Quina - Le Puy","description":"\u003cp\u003eThis is truly one of the iconic images of vintage poster art. It was created in the early 1900's by the famed artist, Leonetto Cappiello. He was known to have created more than 2,000 poster images in his life time. This original stone lithograph was a radical departure in design from the romantic and often flowery images that were so popular at the time. Cappiello works so effectively in capturing the viewer's attention and holding it.\u003cbr\u003e\n  \u003cbr\u003e\n To learn more about the career of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappiello\u003cbr\u003e\n  \u003cbr\u003e\n This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in very good condition. There are printer's creases that are original to the time the poster was created, which have been professionally restored. Their visibility will diminish even further once framed with plexi glass . We guarantee the authenticity of all of our posters.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"1906 \/ 47 \/ 63","offer_id":47022508900598,"sku":"14228","price":2800.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/Maurin-Quina-Le-Puy-Poster.jpg?v=1721343751"}],"url":"https:\/\/postergroup.com\/collections\/favorite-posters.oembed?page=5","provider":"The Ross Art Group","version":"1.0","type":"link"}