This vivid image was created in 1929 by Roger Broders for the French railway known as P.L.M. (Paris- Lyon-Mediterrane’e) . PLM was trying to encourage travel by winter sports enthusiasts to the mountain regions of France. This image was produced with text in other languages as a way of attracting a wide population of skiers to the regions. In this image we see the well-dressed skiers disembarking from their transport to begin their climb to the starting point of their skiing. The snowcapped mountains seem serene and most attractive in the background. The use of the Art Deco style by Broders is what makes his artwork so endearing to today’s aesthetic.
Roger Broders (1883-1953) was a French posterist and illustrator working in the early twentieth century. He is well known for his many travel posters, which feature scenic regions of France. He developed a simple design format that showcased the location with bold colors and minimal text. He often traveled to the locations he pictured via his sponsor, P.L.M. railways. Broders' relationship with P.L.M. began through a connection with his wife, which would prove fortuitous for the artist. Although his posters are well known and highly sought after, he produced less than 100 designs in his life which makes most of his works very rare.
This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.