Steve Jobs had just returned to the struggling company, Apple Computer in 1997. Jobs and Lee Clow had collaborated back in 1984 to launch the MacIntosh. Now was the time to recover the sense of Apple’s place in the world of creative users. The TBWA Chiat/Day team said that Apple should be aligned with the creativity of personalities and people making an impact on the twentieth century. The "Think Different" phrase provided an opportunity to celebrate both the creativity of these people but also the distinctiveness of Apple in the computing world, responding to IBM’s historic campaign motto, "Think". The campaign was swiftly approved by Apple, then begun with the television commercial, which first ran on Sept. 28 1997, followed by the print ads, billboards and posters. (Source -Inspiration Room)
To read more about this renowned campaign, click on this link to read a background article by Rob Siltanen who was the Creative Director for the campaign - https://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/#7bc50b3962ab.
This poster is from the series issued by Apple in 1998 and it features Richard Feynman. Richard Feynman (1918-1988) was one of the great scientists and physicists of our time, truly one of the great minds of humanity. He made his mark as an original genius, starting with his work on the Manhattan Project in his early twenties, through winning a Nobel Prize for his work in developing an understanding of quantum mechanics, and finally as a much-loved professor of undergraduate physics at Caltech. The Feynman method of thought was developed by a man who refused conventional wisdom at all turns and who sought to build his mental computer from the ground up, starting with an understanding of mathematics at a very young age. What we take from Feynman is an absolute, unvarying pursuit of rationality and truth. Feynman would rather admit that he didn’t know something than believe in false knowledge.- Farnam Street
This is an Original Poster , it is not a reproduction. The poster was printed on heavy weight paper and is in excellent condition. We guarantee the authenticity of all of our posters.