A French schoolboy pours his Chocolat Poulain hot chocolate over his teaching globe in this charming c1911 poster by famed artist, Leonetto Cappiello. He "floods the world" with his treat, a wink to the brand's global distribution.
Chocolat Poulain was founded in 1848 by Victor-Auguste Poulain and still is in existence today. From its beginnings, the brand has been marketed to the masses as an affordable and delicious treat for all.
Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimalized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life. To learn more about the artwork of Cappiello, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/for-the-love-of-cappiello
This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted,and linen backed. The printing shows various dry spots where the full color did not print completely. It presents very well . The poster has been removed from a frame and is trimmed to the edge of the margins. We guarantee the authenticity of all of our posters.