Created in the 1950's by the artist Lucien Boucher, this is one of a series of posters commissioned by Air France to show their routes around the world. These posters were usually distributed to travel agents around the world as promotional items. The fine detail and colorful artwork are truly eye catching.
Lucien Boucher (1889-1971) was a French graphic designer and illustrator most known to collectors for his many beautiful Air France travel posters. Boucher got his start as a cartoonist for the French humor magazine, Le Rire before moving into product and cinema poster design. He experimented in Surrealism, as well as Art Deco in his early advertising.
Boucher's unique mid-century painting style combines his Art Deco influence and traditional painting to offer a fresh look for advertising. His body of work for Air France is well regarded by collectors as a leader in the mid-century style. Among these artworks are Boucher's series of "Planispheres," which depicted the ever-expanding travel routes of the Air France airline. He completed the series of Planispheres from 1934-1962, continually developing the imagery with a fresh approach.
Air France was formed in 1933 through a merger of several smaller international companies. These smaller airlines had already built extensive networks across the world, and when combined under the Air France umbrella they created an exciting accessibility to fliers. Air France remains one of the most highly regarded international airlines, servicing 78 countries around the world. It served as France's primary national flag carrier for seven decades prior to its 2003 merger with KLM.
Posters have always been essential to Air France’s communications. It has one of the greatest collections in the world with over 1500 posters created by the most famous illustrators. Air France posters are usually striking, with few words, and depict destinations as dream-like and air travel as making dreams come true.
This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in good condition. There are pinholes in each corner and the surface is lightly soiled. We guarantee the authenticity of all of our posters.