In this poster, we see an orange peel transform into a beautiful woman who offers the viewer a taste of Amer Picon. It is interesting to note that the image of a figure coming out of an orange peel is one that has been repeated in many posters. The most famous example is Bitter Campari by Leonetto Cappiello, completed 10 years after this posters’ printing.
Amer Picon is an alcoholic aperitif with a strong orange-flavored base which also contains gentian, quinquina, and caramel. It was first produced by the French distiller Gaetan Picon. It is technically a type of bitters that is served with seltzer or beer.
Bouchet was an artist who created many liquor posters at the beginning of the 20th century. Not much more is known about him.
This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in very good condition. It had previously been folded and has had professional restoration along those folds. We guarantee the authenticity of all our posters.