The poster is promoting the use of Christofle’s products as in Wedding Registry items. Christofle is a manufacturer of fine silver flatware and home accessories based in France. It was founded in 1830, when jeweler Charles Christofle assumed management of a jewelry workshop belonging to his wife's family. Among Christofle's product lines are silver picture frames, crystal vases and glassware, porcelain dinnerware, and silver jewelry and holloware.
Artists and designers such as the Parisian silversmith Antoine Perrin, Man Ray, Jean Cocteau, Gio Ponti, Andrée Putman, Martin Szekely, Ito Morabito (Ora-Ïto), Xiao Hui Wang and Richard Hutten are among those whose creations have been made by Christofle.
Bernard Villemot (1911-1989) was one of the foremost poster artists in the 1960’s and 1970’s, known for his innovative design and use of color. Born into a bourgeoisie family, his artistic pursuit was encouraged by his father, who was a well-known cartoonist. Villemont received training at the famous L’Ecole Paul, a school for poster artists founded and taught by famed poster artist Paul Colin. To many, he represents the end of the age when most of the poster designers are trained artists. As the world began to shift in the 1960s towards ad agencies and graphic design implemented by art departments, Villemot stood firm in his belief that the only way to advertise effectively “was to treat a poster as though it were a painting”. His distinctive style was commissioned by many prominent advertisers, most notably Orangina, Perrier, and Bally.
This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.