During the Second World War, the United States Government encouraged the citizenry to conserve and save their money to support the war effort. In the late 1930s, the Office of Defense transportation was created due to a freight car shortage; its purpose was to put “out of service” cars back into circulation and ensure that national transportation was under control. This poster was printed in 1944 and has a dual meaning; while troops were overseas fighting, citizens on the home front still had a duty to fight for the U.S. on American soil.
The War Advertising Council and the Office of War information strongly promoted War Bond buying. One tactic was emotional appeal, as war bonds did not offer a high rate of return. At the time, war bonds were advertised as a moral and financial obligation as an American citizen to contribute to the war effort and support soldiers overseas.
This poster was printed by the Office for Emergency Management and Office of War Information in the Domestic Operations branch of the Bureau of Special Services.
This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.