This is an original vintage poster created in 1980 by the highly regarded artist, Bernard Villemot. It is an image created for the Crosse & Blackwell Company promoting their Italian Style Sauce. Villemot cleverly uses the shape of a plump tomato as a hat on the woman emphasizing the contents of this sauce. His classic graphic style comes through very effectively in the image.
Crosse and Blackwell is a British food company that has been in business for over 200 years and this poster was intended for the French market.
Bernard Villemot (1911-1989) was one of the foremost poster artists in the 1960’s and 1970’s, known for his innovative design and use of color. Born into a bourgeoisie family, his artistic pursuit was encouraged by his father, who was a well-known cartoonist. Villemont received training at the famous L’Ecole Paul, a school for poster artists founded and taught by famed poster artist Paul Colin. To many, he represents the end of the age when most of the poster designers are trained artists. As the world began to shift in the 1960s towards ad agencies and graphic design implemented by art departments, Villemot stood firm in his belief that the only way to advertise effectively “was to treat a poster as though it were a painting”. His distinctive style was commissioned by many prominent advertisers, most notably Orangina, Perrier, and Bally.
This is an Original Vintage Poster; it is not a reproduction. This poster has been printed on heavyweight paper, and is in excellent condition. We guarantee the authenticity of all of our posters.We guarantee the authenticity of all of our posters.