The artist, Joly, puts the viewer right in the middle of a hot air balloon race in this exciting 1986 poster entitled, Du Defi Dans L'Air, for Primagaz Butane Gas. The text exclaims, “Challenge In The Air,” and features the winning Primagaz hot air balloon at the Montgolfiades race held on July 7, 1986 in Vichy, France.
Primagaz is a major butane gas distribution company founded in 1934. In the early 21st century, the company diversified with additional brands including Primasoleil for solar power, Primawatt for electricity, and NepteO for water power. In 2013, Primagaz was the first authorized company by the French Ministry of Ecology to supply liquefied natural gas for trucks.
This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.