FOURRURES CLEMENT

  • 1940
  • BERNARD VILLEMOT
  • 47.5” x 67.25”
  • C 1975
  • $800
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  • Created in 1975 by the highly regarded artist Bernard Villemot (1911-1989), this poster promotes the products of French fur manufacturer Point F Fourrures in various stores. This particular version is for the fur salon Fourrures Clement, noting the salon’s address in the text at the top. This same image was used in versions to promote different stores at their respective addresses. The lounging woman draped in fur seems to be telling viewers that they too can dress as luxuriously as she.   
     
    Bernard Villemot (1911-1989) was one of the foremost poster artists in the 1960’s and 1970’s, known for his innovative design and use of color. Born into a bourgeoisie family, his artistic pursuit was encouraged by his father, who was a well-known cartoonist. Villemont received training at the famous L’Ecole Paul, a school for poster artists founded and taught by famed poster artist Paul Colin. To many, he represents the end of the age when most of the poster designers are trained artists. As the world began to shift in the 1960s towards ad agencies and graphic design implemented by art departments, Villemot stood firm in his belief that the only way to advertise effectively “was to treat a poster as though it were a painting”. His distinctive style was commissioned by many prominent advertisers, most notably Orangina, Perrier, and Bally.
     
    To read more about Villemot please click on the link - https://rossartgroup.wordpress.com/2015/11/12/the-work-of-bernard-villemot/
     
    This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.