This poster was created in 1943 by the Office of War Information, commonly known as OWI. The OWI was created in 1942 and was operative until 1945. President Roosevelt established the OWI during WWII to both meet the demands of the American public for news, as well as resolve American apathy towards the war and the Allied Nations. One of the main functions the OWI was war propaganda, and it created 430 posters for the home front from 1942 to 1945.
This poster from 1943 is one example of OWI's war propaganda. The clear message: “Buy Wisely - Cook Carefully - Store Carefully - Use Leftovers” combines perfectly with the image of a couple of paratroopers and a crate of food that is being delivered to the American soldiers in need via parachute. This poster stresses the need to use food efficiently at home so that there is enough to be sent to Europe to help the soldiers. The red parachute makes the viewer focus his attention on the crate and the word food on it.
This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.