BALLY KICK LARGE

  • 5267
  • BERNARD VILLEMOT
  • 47” x 66”
  •  1989
  • $1500
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  • Bally Kick Large is a 1989 French advertisement for the designer shoe company by Bernard Villemot (1909-1989). The Bally Company was founded in 1851 by Carl Bally located in Switzerland, and originally manufactured elastic ribbon. The company quickly grew to an industry leader by 1870. The company has diversified to all areas of fashion specializing in leather products with outlets around the world.
     
    Bernard Villemot (1911-1989) was one of the foremost poster artists in the 1960’s and 1970’s, known for his innovative design and use of color. Born into a bourgeoisie family, his artistic pursuit was encouraged by his father, who was a well-known cartoonist. Villemont received training at the famous L’Ecole Paul, a school for poster artists founded and taught by famed poster artist Paul Colin. To many, he represents the end of the age when most of the poster designers are trained artists. As the world began to shift in the 1960s towards ad agencies and graphic design implemented by art departments, Villemot stood firm in his belief that the only way to advertise effectively “was to treat a poster as though it were a painting”. His distinctive style was commissioned by many prominent advertisers, most notably Orangina, Perrier, and Bally.
     
    Bally Kick Large is one of the final advertising posters by the famous French artist Bernard Villemot. To learn more about the career of Villemot, please follow this link - https://rossartgroup.wordpress.com/2015/11/12/the-work-of-bernard-villemot/
     
    This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.