En Avant Citroen is a French advertisement from 1980 by the artist Raymond Savignac. It incorporates the Citroen logo in the hump of the camel.
Citroën is a French car company founded in 1919. It is the first car company to set up mass production manufacturing outside the United States and later became Europe’s largest car manufacturer. Their business model focused on a service network to support their car sales.
Savignac is noted for his simple designs that emphasize concept. He is considered one of France's greatest post-war poster artists. The poster features the company’s logo as the camel’s hump with the saying, “The hump of savings.” Underneath it reads “Onward Citroen!”
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