This poster from 1949 was designed by French artist Rene Peron (1904-1972) for the brand Suprol. Suprol was associated with Vedool, which was, and still is, one of the most important oil companies in the world. The company was created in 1913, and its product was the first engine oil chosen by Henry Ford for the world’s first mass produced car, the Model “T” Ford. It was also chosen for the first airship to fly around the world, the Graf Zeppelin, and also for the first non-stop flight across the Pacific Ocean by the Mis Veedol.
The image shows a beautiful woman in a white dress running with horses while holding a container of Suprol lubricant. The text in French tells the public that Suprol adds horses to your car, which will make the automobile run faster and smother. This is a very clever design for an oil advertisement; Peron has included a car in the background to make the connection between the main image of the horses and the girl with the actual product.
Rene Peron was a very well-known French artist, who created more than 2000 posters for films between 1930 and 1960. His most famous poster was an Art Deco style King-Kong from 1933. From the sixties until his death, Peron concentrated in the illustration on books, mainly for children.
This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.