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Reard Of California
- 47” x 63”
- C 1950
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- This is a large size poster for "Reard of California as printed in France., The first bathing suit of the world, for all the biggest stars of the world" Louis Reard and Jacques Heim, a couturier designer from Cannes, have invented a two pieces bathing suit. After the atomic bomb testing in 1946 on the Bikini Atoll in the Marshall Islands, Reard named this fashion bomb "The Bikini, smaller than the smallest bathing suit in the world" This invention made a big scandal and was forbidden in many cities until the end of the sixties. "Reard of California" become a trade mark of a sexy bathing suit, as on this poster.This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.