One of the greatest poster designs of all time, this image was used repeatedly by Michelin to promote its tires. We are confronted with arguably the first appearance of the ‘Michelin Man,’ toasting to our health with a overflowing goblet of nails, broken glass, and other road debris. On either side of him are Tire X and Tire Y, notably less hearty than Michelin and gazing upon him enviously. In front of him rests an air pump, the cause for his robust durability -- Michelin obtained a patent in 1892 for pneumatic bicycle tires. The common viewer at the time did not know that the Latin at the top translates to “Let us drink,” and instead believed that the Michelin Man’s name was Bibendum, a moniker which remains linked to him even today. This is the second incarnation of the poster, d’apres O’Galop’s 1896 original. (Rennert PAI LIII).
This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.