Steve Jobs had just returned to the struggling company, Apple Computer in 1997. Jobs and Lee Clow had collaborated back in 1984 to launch the MacIntosh. Now was the time to recover the sense of Apple’s place in the world of creative users. The TBWA Chiat/Day team said that Apple should be aligned with the creativity of personalities and people making an impact on the twentieth century. The "Think Different" phrase provided an opportunity to celebrate both the creativity of these people but also the distinctiveness of Apple in the computing world, responding to IBM’s historic campaign motto, "Think". The campaign was swiftly approved by Apple, then begun with the television commercial, which first ran on Sept. 28 1997, followed by the print ads, billboards and posters. (Source -Inspiration Room)
To read more about this renowned campaign, click on this link to read a background article by Rob Siltanen who was the Creative Director for the campaign - https://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/#7bc50b3962ab.
This poster is from the series issued by Apple in 1998 and it features Jackie Robinson ( 1919 -1972 ) , he was the first African American professional baseball player in the modern era. Robinson broke the baseball color line when he started at first base for the Brooklyn Dodgers on April 15, 1947. When the Dodgers signed Robinson, they heralded the end of racial segregation in professional baseball that had relegated black players to the Negro leagues since the 1880s. Robinson was inducted into the Baseball Hall of Fame in 1962. - Wikipedia
This is an Original Poster , it is not a reproduction. The poster was printed on heavy weight paper and is in very good condition. It has minor tack holes in each corner. We guarantee the authenticity of all of our posters.