{"product_id":"eschenauer-cie-cappiello-14518","title":"Eschenauer \u0026 Cie - Cappiello","description":"This striking poster for Eschenauer \u0026amp; Cie Bordeaux by Leonetto Cappiello is a powerful example of the artist’s ability to distill a brand’s identity into a single, unforgettable image.The image communicates indulgence, warmth, and satisfaction, associating the brand with both quality and the timeless pleasures of wine.Eschenauer \u0026amp; Cie was a prominent Bordeaux-based wine merchant established in the 19th century, playing a significant role in the export and global distribution of Bordeaux wines. The company became well known for sourcing, blending, and marketing wines from some of the region’s most respected vineyards, helping to expand Bordeaux’s international reputation during a period of growing global demand. By the early 20th century, Eschenauer \u0026amp; Cie had positioned itself as a trusted name in quality French wine, and posters such as this one were instrumental in reinforcing the brand’s identity and appeal to both domestic and international consumers.Leonetto Cappiello (1875–1942) was an Italian-born artist who became one of the most influential poster designers of the early 20th century, working primarily in Paris. Often regarded as the father of modern advertising, Cappiello broke from the ornate traditions of Art Nouveau by introducing bold, simplified compositions centered around a single striking figure. His use of dark backgrounds, vibrant colors, and imaginative characters allowed brands to stand out instantly in the crowded visual landscape of early 20th-century cities. Among his most celebrated works are posters for Cinzano, Campari, Maurin Quina, and many Cognacs, all of which exemplify his innovative approach and enduring appeal.To learn more about the artwork of Cappiello, please follow this link: https:\/\/postergroup.com\/blogs\/the-ross-art-group-blog\/for-the-love-of-cappielloThis is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.","brand":"Leonetto Cappiello","offers":[{"title":"C1907 \/ 39.25 \/ 55.5","offer_id":50864890085622,"sku":"14518","price":13042.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0050\/5728\/2122\/files\/14518-300dpi.jpg?v=1781281707","url":"https:\/\/postergroup.com\/en-sg\/products\/eschenauer-cie-cappiello-14518","provider":"The Ross Art Group","version":"1.0","type":"link"}