VERMOUTH BELLARDI - CAPPIELLO

  • 12687
  • LEONETTO CAPPIELLO
  • 39.5” x 55.5”
  •  1927
  • $9500
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  • An extremely rare find, this poster by Leonetto Cappiello is very likely to be the only original print available in the art market. Take the chance when you can!
     
    A dancing female figure holding a bottle of Vermouth Bellardi is highlighted in the center of this gorgeous poster. The red glow on her cheek implies that it is the delicious Bellardi that has made her so delighted. As the poster is created in a patriotic time between the wars, Cappiello expressed his love for the country through the color of her clothing, wrapping the joyful lady in a flying Italian flag.
     
    Vermouth is an aromatized, fortified wine flavored with various botanicals, such as flowers, seeds, herbs, spices, roots, and barks. Turin is arguably the birth place of this famous beverage, as the modern versions of the beverage were first produced in the mid to late 18th century in Turin. Traditionally used for medical purposes, its true claim to fame is as an aperitif when fashionable cafes in Turin served it to guests around the clock. In the late 19th century, it became popular with bartenders as a key ingredient in many classic cocktails that have survived to date, such as the Martini, the Manhattan, the Rob Roy, and the Negroni.
    Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimalized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a momentsí glance. It was ideal for the fast paced travel and attention of busy city life.
     
    To learn more about the artwork of Cappiello, please follow this link: https://rossartgroup.wordpress.com/2013/10/24/history-buff-for-the-love-of-cappiello/
    This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.