This poster from 1955 was designed by Bernard Villemot and commissioned by the French Tourism Department to promote skiing in the French Alps. Villemot has depicted the curving ski slope in a very sophisticated and clever way. With a few simple elements and colors, the artist evokes perfectly a ski slope. The yellow text and sun, and the red skiers become the focal point against a light blue background. This is the English text version, there is a French text version as well.
Bernard Villemot (1911-1989) was one of the foremost poster artists in the 1960’s and 1970’s, known for his innovative design and use of color. Born into a bourgeoisie family, his artistic pursuit was encouraged by his father, who was a well-known cartoonist. Villemont received training at the famous L’Ecole Paul, a school for poster artists founded and taught by famed poster artist Paul Colin. To many, he represents the end of the age when most of the poster designers are trained artists. As the world began to shift in the 1960s towards ad agencies and graphic design implemented by art departments, Villemot stood firm in his belief that the only way to advertise effectively “was to treat a poster as though it were a painting”. His distinctive style was commissioned by many prominent advertisers, most notably Orangina, Perrier, and Bally.
This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.