In the period after World War II, many countries were competing for attention in the growing tourist trade. Spain launched a campaign to highlight its many attractions and produced these images in Spanish, English, and other languages. This poster depicts three riders in typical elegant Spanish garb going out on their horses. It invites the viewer to enjoy one of Spain's well known sports.
The creator of this poster, Guy Georget (1911-1992) first entered the poster advertising world in the late 1940's. His first artworks for travel posters exhibited a clear Picasso/Matisse influence. In 1960, Georget designed the logo for La Poste, the French national postal service. He was well known for his many designs for Air France as well as Philips Electronics.
This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.