MAITRES DE L'AFFICHE - PL 168 ROWNTREE'S ELECT COCOA

  • 12952
  • BEGGARSTAFF
  • 11.5” x 15.5”
  •  1899
  • $500
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  • Maîtres de l'Affiche (Masters of the Poster) refers to 256 color lithographic plates used to create an art publication during the Belle Époque in Paris, France. The collection, reproduced from the original works of ninety-seven artists in a smaller 11 x 15 inch format, was put together by Jules Chéret, the father of poster art and distributed between 1895 – 1900. The varied selection of prints were sold in packages of four and delivered monthly to subscribers. Designed  for a subscription audience it showcased the most influential posters of the era in a collectible small format.
     
    This image was created by the artists Sir William Nicholson (1872 – 1949) and James Pryde ( 1866 – 1941) working under the name Beggerstaff Brothers. The poster is promoting the cocoa product of Rowntree’s, an importer. The artists use a sriking minimalist design to convey a sense of luxury and prestige while not really showing the product itself. This was a highly regarded image at its time of issue.
     
    This is an original vintage print, not a reproduction. We guarantee the authenticity of all of our items. This poster is on heavyweight paper, and is in excellent condition. We guarantee the authenticity of all of our posters.