Bergasol - Horizontal

  • 13173
  • Bernard Villemot
  • 27.5” x 33.5”
  • c 1975
  • $450
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  • Bergasol – Horizontal
    This horizontal Bergasol poster by artist Bernard Villemot is a demonstration of artistry and the effectiveness of using a minimalist principle to advertise.
    Bergasol is a brand of tanning oils and lotions still bought and sold today. Villemot aptly captures the relaxation and ease of both tanning and using the Bergasol brand by depicting a female and male lounging on an ochre colored surface. The female, outlined in a sea foam green is peering out at viewers, enticing you to buy the product.
    Bernard Villemot (1911-1989) was one of the foremost poster artists in the 1960’s and 1970’s, known for his innovative design and use of color. Born into a bourgeoisie family, his artistic pursuit was encouraged by his father, who was a well-known cartoonist. Villemot received training at the famous L’Ecole Paul, a school for poster artists founded and taught by famed poster artist Paul Colin. To many, he represents the end of the age when most of the poster designers are trained artists. As the world began to shift in the 1960s towards ad agencies and graphic design implemented by art departments, Villemot stood firm in his belief that the only way to advertise effectively “was to treat a poster as though it were a painting”. His distinctive style was commissioned by many prominent advertisers, most notably Orangina, Perrier, and Bally.
    To read more about Villemot please click on the following link:
    This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all our posters.