Raisin by Georges Villa is a c.1925 French advertisement for Vita-Raisin Lemale, a grape preservative. Here, Villa paints an alluring advertisement for grape jelly. A fashionable woman squeezes every bit of grape vitamin from the fruit to make her jelly. The artwork is reminiscent of Leonetto Cappiello's popular figurative illustration style of the time.
Georges Emile Marie Villa (1883-1965) was a French cartoonist, caricaturist, engraver, lithographer and illustrator. He studied at the Ecole des Beaux-Arts in Paris and exhibited at the Salon des Artistes Franšais. He served in World War I as an Air Force Captain. Prior to the war he had established himself as portrait painter. In the 1920's he found success in the graphic arts. Villa illustrated popular fiction as well as advertising posters in the figurative style of Leonetto Cappiello. He is known for his erotic drawings in charcoal and pastel, which is can be seen in this artwork for Vita-Raisin Lemale. Villa is a recipient of the Knights of the Legion of Honor.
This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition.
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