Contrex is a circa 1970 French advertisement for Contrex Mineral Water by Bernard Villemot (1909-1989). The advertisement continues Villemot’s signature use of nude beauties in his advertising artwork. The image features a nude woman happily wrapped around a bottle of Contrex in a bedroom. Contrex mineral water has diuretic properties and was advertised towards women as a way to keep in shape. The text reads “Trust Contrex with a reasonable meal” and implies that the drink is great pairing with any meal.
Bernard Villemot (1911-1989) was one of the foremost poster artists in the 1960’s and 1970’s, known for his innovative design and use of color. Born into a bourgeoisie family, his artistic pursuit was encouraged by his father, who was a well-known cartoonist. Villemont received training at the famous L’Ecole Paul, a school for poster artists founded and taught by famed poster artist Paul Colin. To many, he represents the end of the age when most of the poster designers are trained artists. As the world began to shift in the 1960s towards ad agencies and graphic design implemented by art departments, Villemot stood firm in his belief that the only way to advertise effectively “was to treat a poster as though it were a painting”. His distinctive style was commissioned by many prominent advertisers, most notably Orangina, Perrier, and Bally.
This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.