Orangina 3 Umbrellas Horiz

  • 8054
  • Bernard Villemot
  • 92.75” x 62.5”
  •  1984
  • $5400
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  • Orangina 3 Umbrellas Horizontal is a 1984 French beverage advertisement by Bernard Villemot (1909-1989) for the soft drink, Orangina. This large format poster makes excellent use of Villemot orange peel swirl motif that he developed and carried through many posters for Orangina for over thirty years. Villemot is known for his use of semi-nudes and beach scenes in his advertising artwork, and this is another great example of his playful spirit.
    Orangina is a carbonated beverage made from a mixture of citrus fruits that contain no artificial coloring. The drink made its debut in 1935 and is known for its signature bottle design which features pebbled glass to mimic the feel of an orange peel.
    The artist, Bernard Villemot, developed the Orangina swirl logo to solve a French advertising regulation that prohibited the depiction of fruit on advertising for drinks with less than 20% juice content. The orange swirl logo has precedent in the 1920's advertising of Leonetto Cappiello and his artwork for Bitter Campari.
     
    To learn more about the career of Villemot, please follow this link: https://rossartgroup.wordpress.com/2015/11/12/the-work-of-bernard-villemot/
     
    This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.