Steve Jobs had just returned to the struggling company, Apple Computer in 1997. Jobs and Lee Clow had collaborated back in 1984 to launch the MacIntosh. Now was the time to recover the sense of Apple’s place in the world of creative users. The TBWA Chiat/Day team said that Apple should be aligned with the creativity of personalities and people making an impact on the twentieth century. The "Think Different" phrase provided an opportunity to celebrate both the creativity of these people but also the distinctiveness of Apple in the computing world, responding to IBM’s historic campaign motto, "Think". The campaign was swiftly approved by Apple, then begun with the television commercial, which first ran on Sept. 28 1997, followed by the print ads, billboards and posters. (Source -Inspiration Room)
To read more about this renowned campaign, click on this link to read a background article by Rob Siltanen who was the Creative Director for the campaign - https://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/#7bc50b3962ab.
This poster is from the series issued by Apple in 1998 and it features Jim Henson and his beloved puppet creation Kermit the Frog. James Maury Henson (September 24, 1936 – May 16, 1990) was an American puppeteer, animator, cartoonist, actor, inventor, filmmaker, and screenwriter who achieved worldwide notice as the creator of The Muppets (1955–) and Fraggle Rock (1983–1987); and as the director of The Dark Crystal (1982) and Labyrinth (1986). He co-founded Muppets, Inc. in 1958, which became The Jim Henson Company. Henson joined the children's educational television program Sesame Street where he helped to develop characters for the series. He and his creative team also appeared on the sketch comedy show Saturday Night Live. He produced The Muppet Show during this period, premiering the series in 1976. He gained attention for his creations, particularly Kermit the Frog, Rowlf the Dog,Big Bird, Cookie Monster, Burt and Ernie; and he was involved with Sesame Street for over 20 years. - Wikipedia
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