Amer Picon Waiter

This vibrant original vintage poster was created by Severo Pozzati, widely known as Sepo, for the celebrated French apéritif Amer Picon. Rendered in a bold palette of orange, red, and black, the image features SePo’s unmistakable streamlined style: a jaunty waiter strides forward with spirited confidence, balancing a bottle of Picon and a carafe in a sharply geometric composition. The figure’s angular limbs, simplified features, and dynamic motion reflect the essence of modern European advertising in the interwar period, where clarity of message and visual punch were paramount.Severo Pozzati (1895–1983) was an Italian painter, illustrator, and influential poster designer whose work helped define the aesthetics of commercial modernism. After early artistic training in Bologna, he spent formative years in Paris, where he was deeply influenced by Cubism and the emerging International Style of graphic design. Signing his posters as SePo, he developed a distinctive visual language built on reduced forms, striking contrasts, and rhythmic movement. His advertising work for major brands across France and Italy earned him a reputation as one of the most sophisticated European designers of the 1920s and 1930s.This poster for Amer Picon exemplifies Sepo’s ability to translate a product into an energetic, memorable emblem. The bold silhouette of the waiter, set against a radiant field of orange, conveys hospitality, efficiency, and modern flair—qualities that attached themselves directly to the brand. As with many of the great apéritif posters of the era, the design merges humor, elegance, and immediacy, resulting in an image that remains as fresh today as when it first appeared.This is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.