Answers to all your most pressing questions
Frequently Asked Questions
What does 'Original Vintage Poster' mean? Where do they come from?
The term "Original Vintage Poster" refers to the fact that the poster we are selling is from the time it was first created, and not a reproduction printed later. For example, if a poster is listed on our site as "1925", this is the actual poster created in 1925.
The images that we display are generally at least 50 years old, and originated mostly in Europe. They were used to advertise all manner of things - foods, liquors, entertainment, travel, and others. These vintage posters were commissioned by advertisers, using the best commercial artists of the day. Some of those artists are now very well known. Henri de Toulouse - Lautrec is perhaps the most famous of many great poster artists.
Colorful advertising posters first became popular in the late 1800's. The preferred method of printing, called stone lithography, was developed for vintage posters in Paris by Jules Cheret. It was an exciting art form that brought out colors and graphics, and Paris was transformed into a city full of posters. The kiosks on the streets, the sides of building, and the interiors of stores and restaurants were all used to display these exciting new posters. The popularity of original posters quickly spread throughout Europe and North America.
What condition are The Ross Art Group's posters in?
Almost everything we sell is in excellent condition. Every poster's listing page has a detailed photo of the actual poster, along with a description about the condition and history of the piece. We fully guarantee the authenticity and condition of our items, and each poster we sell come with a signed certificate of authenticity.
Where do you ship posters? How are they packed?
SHIPPING INFORMATION
- We have been shipping posters for over 30 years and have streamlined and improved our process to provide you with the best customer experience possible.
- Orders ship within 2 business days from our Gallery.
- Posters ship rolled in a sturdy tube, fully insured, with an individually signed Certificate of Authenticity included for each poster.
- A Signature is required at delivery.
- Tracking details are emailed once the order is shipped.
Domestic Shipping (USA)
- Free Shipping on all domestic UPS Ground orders over $1,000.
- Default: UPS Ground Insured (delivery time 1–5 business days, varies by location).
- Expedited options available: UPS 2nd Day and UPS Next Day at checkout.
- We cannot ship to P.O. Boxes.
- If a package is returned due to missed delivery attempts, the buyer is responsible for reshipping costs.
International Shipping
- Default: UPS International Priority (Delivery time 2 -5 business days subject to customs delays)
- Recipient is responsible for all import/customs fees.
- Packages returned due to missed delivery or customs will require the buyer to pay reshipping costs and any customs fees.
RETURN POLICY
- We guarantee the authenticity of all of our posters.
- If for any reason you are not satisfied with your purchase, please notify us within 7 days of receipt at sales@postergroup.com or call +1 561.562.4100
- Posters must be returned within 3 business days of notification and in the same condition as sent by us.
All returned shipments must:
- Be made using UPS, FedEx, or DHL (no USPS).
- Include signature required.
- Be shipped at the buyer’s expense.
Ship returns to:
The Ross Art Group
3100 NW Boca Raton Blvd, Suite 311
Boca Raton, FL 33431
Telephone : 561.562.4100
If the above steps are not followed, all sales are final.
What is Linen-Backing?
You may notice that many of our Original Vintage Posters are listed as having been "archivally backed onto linen". This refers to the museum standard process of preserving vintage and antique paper. The poster is treated on its back with acid-free, water soluble methyl cellulose adhesive and affixed onto an acid-free barrier paper that has been joined with linen on its back. This process creates an archival backing for the poster, which protects it from damage in handling and shipping, resists mold and residue, and also helps the poster lay flat within a frame. This process serves to protect the original poster, and often increases its value.
Some of our newer posters may not require this archival backing process, while others may have been printed using a method that does not make linen-backing a safe option (screen-prints, for example, are rarely able to be backed without damaging the poster itself). These items are listed throughout our site as being "printed on paper".
How do you frame posters?
We have set up some basic guidelines for the framing of vintage posters:
- All vintage posters should be framed using the same conservation methods as on any original artwork.
- No vintage poster should be dry mounted, stretched on bars or affixed to another board in a permanent fashion. Although your vintage poster might lay flatter this way, it WILL take away from its resale value.
- If matting is used, it should always be acid free, or conservation matting. The same is true for backing the poster. Directly behind the poster there should be an acid – free barrier. Behind the barrier, we find foamcore to be most effective.
- Always use linen, or an acid – free tape to hinge your poster. Do not use masking tape to attach your poster to a mat.
- On larger pieces, plexi glass may be preferable to regular glass as it is lighter in weight. However, either glass is fine.
- Since many of the vintage posters are rather large, we recommend reinforcing the frame corners. We also DO NOT suggest hanging frames larger than 36x48” with wire. We use hooks that screw into each side of the frame, and suggest using a sturdy nail for each hook. Wire puts stress on the frame corners when the piece is too heavy.
- Although artwork should never be hung in direct sunlight, if the room is bright, you might want to consider the benefits of glass with added UV protection.
- When a poster is not being matted, the correct way to trim them for framing is:
- Trim your poster to about ¼ inch after the image (leaving ¼ inch of the canvas showing). That part of the canvas will be hidden under the lip of the frame
- The canvas backing is not part of the poster that has value. It is more of a tool to enable handling of the poster.
Never trim a poster's paper, not even the margin! This affects the value of the art directly.
What sets The Ross Art Group apart?
The Ross Art Group offers extensive product knowledge spanning over 40 years. We stand behind the authenticity and condition of every item that we sell.
We have a full scale Gallery, where clients are welcome to come and view all of our inventory in a pleasant and relaxing setting, visits are by appointment only. We not only sell posters, but we provide one stop shopping by offering a wide range of frames. we not only frame for local clients but can crate and ship our framed items anywhere around the world.
If you cannot visit our gallery in person, we also offer digital design services where we simulate how our poster would look framed in your location. This makes remote buying much more user friendly.
We provide a high level of client service and follow up on all of our sales. We pack and ship our posters ourselves to ensure that you as a client receive the poster quickly and in top condition.
Does The Ross Art Group buy posters?
Who collects Original Vintage Posters? What makes them valuable?
The collecting of Vintage Posters was started with the first distribution of the posters themselves. Some art dealers believed they could sell these "advertising" pieces to their customers. They sought out the poster artists and the printers in an effort to secure some over runs. Some dealers and collectors went so far as to remove the posters from their outdoor displays. However, it must be remembered that most of the vintage posters were destroyed in actual use. They were mounted on walls and merely discarded or ripped away when the next new image became available. While Vintage Posters were originally produced in editions that numbered in the hundreds, and sometimes thousands, few survive in their original state. The lithographer's stones did not normally survive past their first printing.
It is the combination of rarity of a poster, condition, artist, and the image itself that will determine the final selling price of an individual poster. Some people purchase Vintage Posters with a specific subject matter, some are looking to work with a particular color scheme, while others prefer the style of a particular artist. At all times, the better the condition of a poster the higher its price. The size of the piece does not always determine the value of a poster.
How Did Posters Survive Over the Years?