Air France - Extreme Orient - Boucher

This stunning vintage Air France travel poster, Orient – Extrême-Orient, was created in 1949 by artist Lucien Boucher, whose imaginative and decorative style became synonymous with the airline’s golden age of advertising. Designed to promote Air France’s routes to the Far East, the artwork seamlessly blends aviation with exotic symbolism, evoking the wonder of long-distance travel.
The focal point of the poster is a magnificent phoenix-like bird, its golden and orange feathers sweeping across the sky in a dazzling arc. The mythical creature, often associated with rebirth and prosperity in Eastern cultures, soars above a stylized map of Asia, which is rendered in deep red and adorned with iconic landmarks.
Above, a gleaming propeller-driven Air France aircraft flies steadily across the sky, symbolizing the modernity and reliability of the airline’s expanding network. The bold typography, with "Air France" prominently displayed at the top, lends a sense of prestige, while "Orient – Extrême-Orient" emphasizes the allure of faraway lands.
Lucien Boucher (1889–1971) was a prolific French illustrator known for his masterful Air France posters, many of which featured celestial and cartographic motifs. His work brilliantly fused artistic elegance with promotional intent, making his posters highly collectible today.
This is an original vintage poster, not a reproduction. It has been conservation mounted, linen-backed, and is in excellent condition. It should be noted that this poster is usually only available with a varnished coating, however, this example is not varnished and that increases its rarity. We guarantee the authenticity of all our posters.