La Plage de Carry le Rouet

This captivating original vintage poster invites viewers to the serene beauty of Carry-le-Rouet, a beloved seaside destination along the Mediterranean coast in the Bouches-du-Rhône region of southern France. Designed by Roch and printed by the renowned B. Sirven in Toulouse, this piece showcases the idyllic charm of this coastal haven, just 25 kilometers from Marseille.
Rendered in rich, vibrant hues, the composition celebrates the natural splendor of the region. Towering Mediterranean pine trees, their trunks gracefully curved, frame the scene and lead the eye toward the calm blue waters of the bay. In the distance, quaint villas and moored sailboats evoke the leisurely elegance of 1930s French Riviera life. The bold typography at the bottom perfectly complements the artwork, reflecting the Art Deco era's affinity for clean, impactful design.
Carry-le-Rouet gained popularity during the early 20th century as a tranquil escape for city dwellers, thanks to its pristine beaches and balmy climate. This poster not only served as an advertisement for tourism but also as a testament to the growing accessibility of travel during the interwar years, when train and automobile networks brought destinations like this within reach of the broader public.
Roch, though little is documented about their life, demonstrates a masterful ability to combine naturalistic detail with an inviting sense of escapism. The use of light, shadow, and texture brings depth and warmth to the scene, making it as enchanting today as it was nearly a century ago.
Perfect for collectors and enthusiasts, this piece exudes timeless appeal, capturing the romance of French coastal life and maintaining its charm and attraction for today’s decor. Original vintage posters like this are highly collectible and sought after, particularly those showcasing the golden age of travel advertising in the 1930s.
This original lithographic poster is in excellent condition and has been conservation mounted on linen to ensure its preservation. This is an original vintage poster, not a reproduction. A true gem for art lovers and historians alike, ready to grace the walls of your home, office, or gallery.