Air India - Get Teed Off

This whimsical Air India travel poster presents a playful scene on the golf course, where a startled group of golfers discovers that their ball has landed squarely on the head of a furious cobra. Rendered in lively caricature, the illustration delivers humorous chaos: panicked golfers sprinting off, a flustered caddie, and a golfer wiping his brow in disbelief. The composition captures the irreverent spirit that became a hallmark of Air India’s advertising, using humor and exaggeration to make travel feel fun, adventurous, and unmistakably memorable.The poster continues the long-running tradition of Air India’s celebrated campaign built around lighthearted illustrations. Beginning in the 1940s and reaching global acclaim through the 1950s–1970s, Air India developed one of the most distinctive advertising identities in international travel. The airline’s posters—created by an in-house studio led by Umesh Rao at J. Walter Thompson—embraced wit, bold color, and cultural caricature to announce India’s modern confidence. Many featured the iconic Maharaja mascot, who became one of the most recognizable airline characters in the world. These posters were widely displayed across airports, travel agencies, and tourism fairs, helping to position Air India as both cosmopolitan and deeply connected to India’s identity.This design, with its humorous take on sport and adventure, reflects the airline’s strategy of promoting India as a destination not only of culture and history but also of leisure, recreation, and contemporary experiences. The playful tagline "Get Teed Off!" reinforces the joke while continuing Air India’s signature blend of charm and mischief. This is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.