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Berliet - Pour le Prix d'une Voiturette

Berliet - Pour le Prix d'une Voiturette

ID# 14197
Leonetto Cappiello
1922
30.75" x 46"
(78cm x 117cm)
Regular price €1.772,95 EUR
Regular price Sale price €1.772,95 EUR
Sale Sold out
Shipping calculated at checkout.

In the early 1920s, owning a car was a societal touchpoint and everyone who could afford one wanted in on the new trend. The Berliet car company's slogan assured buyers that they could obtain a luxury sized vehicle "for the price of a small car".

After 1945, Berliet concentrated on trucks and buses and was absorbed into the Renault firm in 1960.

Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.

To learn more about the career of Cappiello, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/for-the-love-of-cappiello
This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in very good condition. While the red color in this example is faded, it is still an extremely attrcative poster by a master of the poster medium. We guarantee the authenticity of all of our posters.

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Orangina Vintage Posters

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We only deal in original vintage posters, never reproductions. This means that every poster is from the original print run, in the year listed in the description. Everything we sell comes with an individually signed certificate of authenticity, which we fully guarantee.

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