Expo 58, also known as the Brussels World’s Fair, was held from April 17 to October 19, 1958. It was the first major World Expo registered under the Bureau International des Expositions (BIE) after World War II.
Nearly 15,000 workers spent three years building the 2 km2 (490 acres) site on the Heysel plateau, 7 kilometres (4.3 mi) northwest of central Brussels, Belgium. Many of the buildings were re-used from the Brussels International Exposition of 1935, which had been held on the same site.
The site is best known for the Atomium, a giant model of a unit cell of an iron crystal (each sphere representing an atom). More than 41 million visitors visited the site, which was opened with a call for world peace and social and economic progress, issued by King Baudouin I.
The artist , Leo Marfurt, uses a stylized version of the Atomium as the centerpiece of this design to promote the Exhibition.
Leo Marfurt (1894–1977) was a Swiss-Belgian commercial artist, best known for his posters of the 1930s, in an innovative Art Deco style that sometimes incorporated elements of Futurism, Cubism and Surrealism. Marfurt was born in Aarau, Switzerland, in 1894. He moved to Belgium in 1921, marrying there in 1922. In 1927 Marfurt set up his own business in Brussels under the name Les Créations Publicitaires ("Advertising Creations"). His customers included the Brussels World Fairs of 1935 and 1958, Minerva automobiles, Chrysler, Belga cigarettes, cross-channel ferries, and railways in both Belgium and the United Kingdom.
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