Cafe' Martin - Cappiello Oversized

This spectacular oversized poster for Café Martin is one of Leonetto Cappiello's most dramatic and visually engaging coffee advertisements. Created in 1921 for the Paris coffee merchant Eugène Martin, the design features a whimsical black figure erupting from a steaming coffee cup while balancing coffee packages and a coffee grinder. The slogan, "Éviter Les Contrefaçons" ("Avoid Counterfeits"), emphasizes the importance of purchasing the genuine Café Martin product at a time when imitation brands were common throughout France.The image perfectly demonstrates Cappiello's genius for creating unforgettable advertising icons. The striking contrast of colors and the bold central figure exemplify the revolutionary approach that made Cappiello one of the most influential commercial artists of the twentieth century.Leonetto Cappiello (1875–1942) was an Italian-born artist who spent most of his career in Paris and is widely regarded as the father of modern advertising poster design. Departing from the elaborate Art Nouveau style that dominated the late nineteenth century, Cappiello developed a bold graphic language built around striking figures, vivid colors, and instantly recognizable imagery. His innovative designs transformed commercial advertising and produced some of the most iconic posters ever created for products such as Campari, Cinzano, Contratto, Maurin Quina, Chocolat Klaus, and Café Martin. More than a century later, his posters remain among the most sought-after works in the field of vintage poster collecting. (Wikipedia)To learn more about the artwork of Cappiello, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/for-the-love-of-cappielloThe rare 51" x 79" format represents one of the largest billboard-sized printings of this celebrated image. Large-format Cappiello posters of this scale were produced in significantly smaller quantities than standard affiches and were intended for prominent outdoor display, making surviving examples exceptionally scarce today. Their impressive size and visual impact have made them highly desirable among collectors of important advertising posters and museum-quality examples of early twentieth-century graphic design.This is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.