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Original Vintage Campari Soda Poster by Giovanni Mingozzi 1950 Italian Cocktail

Campari Soda - Mingozzi

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26.5" x 38.5" - 67cm x 98cm

The award-winning and innovative design of Campari Soda's packaging is the star of this midcentury Italian poster. Its iconic bottle shape was designed by Italian Futurist Fortunato Depero, who inverted the shape of the glass used to drink the beverage into the shape of the bottle - a simple, yet groundbreaking innovation. Here, the bottle and glass are placed one in front of the other, further illustrating how they are a marriage of opposites. The bottle's design is further mimicked in the gray border.

Gaspar Campari first produced Bitter Campari in 1860 in Novara, Italy. The liquor falls under the category of "Bitters," which is traditionally prepared as a mixture of water, alcohol, and botanical extracts - in this case, orange peel. Bitters were originally developed as patent medicines, but are now used as digestifs. The drink is colored with carmine dye that provides the unique red coloring. Campari Soda was developed in the 1920s and was first referred to as an "Americano", after the American tourists visiting Italy to avoid Prohibition at home. In 1932 it was bottled and sold as the world's first ever packaged cocktail and renamed "Campari Soda".

Giovanni Mingozzi (1891 - 1975) was an Italian graphic designer and poster artist who worked within the modernist movement. He spent his career based in Bologna, where he founded his own studio and worked with local brands such as Barbisio hats. His posters often feature clean lines and sparse layouts, usually with a touch of charm and humor.

This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.

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