This poster was created as a promotional tool for the Dr. Pepper Company to promote not just their beverage but also the New York World’s Fair in 1964, the movie Muscle Beach Party starring the teen idols Frankie Avalon and Annette Funicello, and also the Comet Caliente Convertible automobile. In today’s marketing world the notion of cross marketing does not usually include 4 different elements in one modest poster image. The Dr. Pepper Company was trying to publicize the World’s Fair and also using the very trending movie of Muscle Beach party to seem very fashionable and desirable. That was the form of some advertising over 50 years ago.
This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.
