Of Course I Can - Ration Points

Dick Williams’ spirited World War II poster captures the energy and optimism that defined the American home front during the era of rationing. A wide-eyed woman embraces a colorful armful of freshly canned fruits and vegetables, her expression full of determination and cheerful resolve. The lively composition uses bright colors and exaggerated gesture to convey pride in self-reliance, turning the everyday act of home canning into a patriotic contribution to the war effort.Created for the War Food Administration, the poster encouraged Americans to preserve food at home to support national rationing programs. Williams emphasizes abundance and capability, with jars of produce rendered in warm, inviting tones. The handwritten-style slogan reinforces a personal, enthusiastic voice, making the message accessible and inspiring. The overall effect is both humorous and motivational, reflecting the mixture of practicality and morale-building that characterized wartime public service campaigns.Dick Williams (1908 – 1981) , known for his expressive illustration style, contributed a number of posters and commercial artworks during the mid-twentieth century. His ability to capture personality and emotion with clarity made his work especially effective in public information campaigns, where strong visual storytelling was essential.This is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.