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Philips Quel Choix Poster by Pierre Fix Masseau c1955 Refrigerators

Philips - Quel Choix

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62" x 46" - 157cm x 117cm

This vintage poster was printed in Paris and created to advertise Philips brand refrigerators. The artist, Pierre Fix-Masseau, uses bright primary and secondary colors in his graphic work. In the mid-1920s, he worked with renowned poster artist Cassandre and this influence is seen is his use of simple forms with creative perspectives. Here, he uses the visual layering of refrigerators to show that the Philips brand stands out.

This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition.
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