Premier Fils - Robys

This dramatic oversized French advertising poster promotes Premier Fils, one of France’s longstanding liquor brands known particularly for its eaux-de-vie and cognac-style spirits. The composition features a dynamic horse-racing tableau: a jockey astride a galloping horse charges forward while a winged female figure, draped in flowing orange fabric, elevates an oversized bottle of Premier Fils like a triumphant standard. The exaggerated motion, elongated forms, and bold contrast echo the energetic spirit of interwar French commercial illustration, positioning the brand as both traditional and exhilarating.Premier Fils, based in Cognac, was known for producing brandies and fruit-based spirits in the early 20th century. Advertising from the period emphasized heritage, referring to the company as “La Vieille Marque Française,” signaling both historical continuity and high quality. Their branding frequently used racing and equestrian imagery to evoke prestige and performance—values often associated with premium French liquors between the wars.The artist Robys, born Robert Wolff (1886–1951), was a French illustrator active during the 1920s–1930s and known for his striking work in commercial poster design, particularly in beverages, food products, and transportation. His style blends bold, simplified forms with a sense of motion and theatricality, drawing from both late Art Nouveau illustration and emerging Art Deco sensibilities. While not as widely documented as major poster luminaries of the period, Robys contributed to the vibrant commercial art scene that helped define French poster culture between the wars, creating memorable designs for several brands throughout the decade.This is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.