During World War I, posters were an essential way to get information out to the general population. This Original Vintage Poster was designed by Harry Townsend in 1917 for the World War I U.S. Food Administration. The image shows a bleak scene in France - women and children look out at us with hunger in their eyes. This poster urges the conservation of food.
During the year 1917, President Woodrow Wilson created the U.S. Food Administration which operated offices in each state. The Administration was created to conserve and supply the distribution of food during the war, facilitate transport of food, and retain governmental authority over food through voluntary agreements. There were multiple efforts made during the war to conserve food. The USFA's first director was Herbert Hoover. It was he who coined the phrase that "Food, will win the war". With the support of the Council of Defense and other government organizations, he encouraged homeowners to sign pledges testifying to their efforts to conserve food. This resulted in 'Meatless Mondays', 'Porkless Saturdays' and so forth. The Food Administration prevailed by combining patriotism and advertising; they so even went so far as to create their own advertising division.
This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed, and in excellent condition. We guarantee the authenticity of all of our posters.