Amoco - Strength For The Long Pull

This poster image is in the classic typographical style of Lucian Bernhard and was a part of a large collection of pieces that he created for Amoco.
Amoco Corporation, originally Standard Oil Company (Indiana), is a global chemical and oil company that was founded in 1889 around a refinery located in Whiting, Indiana, United States. It later absorbed the American Oil Company, founded in Baltimore in 1910 and incorporated in 1922 by Louis Blaustein and his son Jacob. Amoco merged with British Petroleum in December 1998, forming BP Amoco. Shortly after the merger, Amoco stations began a rebranding that saw the stations change their names to the BP marque while continuing to sell Amoco-branded fuel. Eventually all traces of the Amoco brand name were eliminated and the stations adopted the BP branding permanently, although Amoco's grade naming system is still in use.
The firm's innovations included two essential parts of the modern industry, the gasoline tanker truck and the drive-through filling station. Its headquarters were located in the Amoco Building (now the Aon Center) in Chicago, Illinois.

Lucian Bernhard (March 15, 1883 – May 29, 1972) was a German graphic designer, type designer, professor, interior designer, and artist during the first half of the twentieth century. He was born in Stuttgart, Germany, on March 15, 1883, as Emil Kahn to a Jewish family, but changed his name to his more commonly known pseudonym in 1905. His first name is often spelled Lucien. He was influential in helping create the design style known as Plakatstil (Poster Style), which used reductive imagery and flat-color as well as Sachplakat ('object poster') which restricted the image to simply the object being advertised and the brand name. He was also known for his designs for Stiller shoes, Manoli cigarettes, and Priester matches.
Though he studied briefly at the Akademie in Munich, he was largely self-taught. He moved to Berlin in 1901 where he worked as a poster designer and art director for magazines. In 1920, he became a professor at the Akademie der Künste until 1923, when he emigrated to New York City. In 1928, he opened the Contempora Studio with Rockwell Kent, Paul Poiret, Bruno Paul, and Erich Mendelsohn where he worked as a graphic artist and interior designer. Bernhard did extensive typographic work for the American Type Founders Company as well as other advertisers. For Amoco, he redesigned their logo in addition to designing a wonderful group of posters. ( Source – Wikipedia)
This is an Original Vintage Poster; it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.