Aubel & Fils

This original French advertising poster was created circa 1930 for Aubel & Fils, a wine merchant based in Saumur, France. The poster promotes the firm’s sparkling wine with the simple invitation “Goûtez les Aubel & Fils” — “Taste Aubel & Fils.” Contemporary references identify the printer/designer as Affiches Gaillard of Paris and Amiens. (Delcampe)Against a deep blue background, a bottle of Aubel & Fils sparkling wine stands beside a champagne glass and an attentive terrier, all framed within a large golden-yellow circle. The dog gazes eagerly toward the bottle, adding humor and personality to an otherwise straightforward product advertisement. The strong blue, yellow, green and white palette and oversized lettering give the poster excellent visual impact.Although the Aubel & Fils bottle is sometimes described today as Champagne, the company was located in Saumur, in the Loire Valley, and the bottle itself is labeled “Vin Mousseux,” or sparkling wine. The design dates to approximately 1930; surviving original examples are documented with the imprint “Affiches Gaillard – Paris – Amiens.” Affiches Gaillard was a French printing and advertising concern active in Paris and Amiens. In this instance, available documentation credits the work to Gaillard rather than identifying a separate individual artist, so it is more accurate not to assign the design to a named artist without further evidence. This is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.