Bagnoles de L'Orne - Perronnet

Bagnoles-de-l’Orne was one of France’s celebrated spa destinations in the early twentieth century, known for its thermal waters, elegant resort culture, and picturesque forest setting in Normandy. Commissioned by the French State Railways, this striking travel poster was designed to entice sophisticated travelers to journey by rail to this fashionable retreat. Perronnet presents the destination as an idyllic escape—lush trees frame a peaceful landscape, while the viewer looks down toward the spa town and reflective waters below. This poster is a wonderful example of the golden age of French railway tourism advertising, when transportation companies hired talented artists to transform destinations into aspirational experiences. Rather than simply providing information, these posters sold romance, health, and adventure. Maurice Perronnet ( 1877 – 1950) was a French poster artist active in the early twentieth century, known particularly for travel and promotional imagery created during the flourishing era of French lithographic advertising. His work often emphasized atmospheric landscapes and elegant compositions that encouraged tourism through visual storytelling. Posters such as this reflect the high artistic standards employed by French rail companies during the 1920s, when travel advertising reached a remarkable creative peak.This is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.