Berliet - Pour le Prix d'une Voiturette

In the early 1920s, owning a car was a societal touchpoint and everyone who could afford one wanted in on the new trend. The Berliet car company's slogan assured buyers that they could obtain a luxury sized vehicle "for the price of a small car".

After 1945, Berliet concentrated on trucks and buses and was absorbed into the Renault firm in 1960.

Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.

To learn more about the career of Cappiello, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/for-the-love-of-cappiello
This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in very good condition. While the red color in this example is faded, it is still an extremely attrcative poster by a master of the poster medium. We guarantee the authenticity of all of our posters.