Skip to product information
1 of 1

C'est du Cleret

C'est du Cleret

ID# 3248
Jean d'Ylen
C1930
12" x 15.5"
(30cm x 39cm)
Regular price ¥106,900 JPY
Regular price Sale price ¥106,900 JPY
Sale Sold out
Shipping calculated at checkout.

"Smile, Madame!" exclaims this cheery in-store poster created by the famous poster artist, Jean d'Ylen. And how could we not smile at the charming butcher who walks towards us, arms overflowing with the delicious Cleret food products? This is an extremely rare image.

The Cleret brand appears to have specialized in cured meats; from ham to tins of foie gras and casings of sausage. This poster was intended to be displayed inside a grocery store, likely near the meats aisle.

Jean Paul Beguin, better known as Jean D'Ylen (1886-1938) created many advertisements in this popular style, using stunning primary colors. The influence of Leonetto Cappiello on this artist's work is apparent in the dark background and the flowing, floating stance of the charismatic figure. After a career started as a jewelry designer, D'Ylen became an advertising illustrator for the publishing company Vercasson Paris. He later rose to prominence after Cappiello left the company in 1916. D’Ylen was a master of combining humorous messages with well executed artwork and masterful colors to create some of the most sought after posters printed in the 1920's and 1930's.

This is an Original Vintage poster, not a reproduction. This poster has restoration in the corners, as well as somewhat uneven color in the background of the poster. The appearance of these issues will be minimized once framed. It is extremely rare. This poster has been archivally backed onto linen. We fully guarantee the authenticity of everything we sell.

Shipping Info

We ship internationally and insure all deliveries. Learn about our methods for shipping & more.

FAQs

See answers to our most common questions, here

Looking to Sell?

We are always interested in acquiring special pieces. Let's get in touch!

View full details
Orangina Vintage Posters

What Does 'Original' Mean?

We only deal in original vintage posters, never reproductions. This means that every poster is from the original print run, in the year listed in the description. Everything we sell comes with an individually signed certificate of authenticity, which we fully guarantee.

Learn More
  • If there's anything you want to know about posters, vintage or more modern, there's nothing Mr Ross doesn't know. His open and friendly manner helps one to choose the most suitable material whether for decoration, investment or whatever... I can't recommend him highly enough.

    - Simon

  • Just wanted to say thanks for the poster. You sent it on Thursday and it was delivered the following Monday (nearly quicker than it took us to get home) to our house in Perth, Australia. We have just had it framed. We love it; it goes perfectly with the room.

    - Kasia & David

  • The Ross Gallery has the best selection of vintage posters I have ever seen. Seriously, if you are in the market, they are the people. And, they know everything there is to know about the posters' provenance.

    - James