Skip to product information
1 of 1

Contratto

Contratto

ID# 140
Leonetto Cappiello
1922
39" x 55"
(99cm x 140cm)
Regular price ¥926,400 JPY
Regular price Sale price ¥926,400 JPY
Sale Sold out
Shipping calculated at checkout.

This famous image is by celebrated poster artist Leonetto Cappiello. This particular poster is from the first printing in 1922. We see an elegant, dreamy image that pops against the black background, offering forth an over-flowing glass of bubbling Contratto.

Giuseppe Contratto founded his winery in the Piedmont region of Italy in 1867. Using the Muscat grapes that grow in the area, Contratto became known as one of the first creators of sparkling wine. They supplied the Vatican, and began to diversify into the international liqueur market in the 1920s. The hand-dug caves under the winery in the town of Canelli have been declared a World Heritage site by UNESCO, and the brand is still in production today.

Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast paced travel and attention of busy city life.

To learn more about the career of Cappiello, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/for-the-love-of-cappiello

This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all of our posters.

Shipping Info

We ship internationally and insure all deliveries. Learn about our methods for shipping & more.

FAQs

See answers to our most common questions, here

Looking to Sell?

We are always interested in acquiring special pieces. Let's get in touch!

View full details
Orangina Vintage Posters

What Does 'Original' Mean?

We only deal in original vintage posters, never reproductions. This means that every poster is from the original print run, in the year listed in the description. Everything we sell comes with an individually signed certificate of authenticity, which we fully guarantee.

Learn More
  • If there's anything you want to know about posters, vintage or more modern, there's nothing Mr Ross doesn't know. His open and friendly manner helps one to choose the most suitable material whether for decoration, investment or whatever... I can't recommend him highly enough.

    - Simon

  • Just wanted to say thanks for the poster. You sent it on Thursday and it was delivered the following Monday (nearly quicker than it took us to get home) to our house in Perth, Australia. We have just had it framed. We love it; it goes perfectly with the room.

    - Kasia & David

  • The Ross Gallery has the best selection of vintage posters I have ever seen. Seriously, if you are in the market, they are the people. And, they know everything there is to know about the posters' provenance.

    - James