Cordial Campari - Yellow Pierrot

In this poster, we seem to be catching the beloved Pierrot downing a bottle of delicious Coridal Campari at night. This extremely rare poster by Leonetto Cappiello is in excellent condition and measures an impressive 53.5" x 77". It is a knockout image by the highly esteemed artist, and we are proud to have it in our collection.

Pierrot is a pantomime character whose origins lie in the late 17th Century Italian troupe of players performing in Paris, known as the Comédie-Italienne. The Pierrot character traditionally pines for the love of Columbine, who usually breaks his heart and leaves him for Harlequin. The story and characters are a well-known classic in Europe.

Founded by Gaspare Campari in Milan, the Campari company has been in operation since 1860. Best known for its signature drink, Bitter Campari, the company also produces wines, spirits as well as soft drinks. Presently, the Campari company is a global enterprise with its products in over 190 countries worldwide. Made at the same plant as the famed Bitter Campari, Cordial Campari is a sweeter, more syrup-like liqueur based in a raspberry distillate. Cordial Campari ceased production in 1992.

Leonetto Cappiello (1875-1942) was an Italian poster artist who worked in Paris. He is known for modernizing advertising design for the 20th Century. His compositions are uncomplicated and often feature a graceful figure with an oversized rendition of the product against a simple color background. The typography is often minimized to be as direct and short as possible. This innovation allowed for the advertising to be eye-catching and understood at a moments’ glance. It was ideal for the fast-paced travel and attention of busy city life.

To learn more about the career of Cappiello, please follow this link: https://postergroup.com/blogs/the-ross-art-group-blog/for-the-love-of-cappiello

This is an Original Vintage Poster. It is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. We guarantee the authenticity of all our posters.